Content Marketing Specialist

Content Marketing Specialist – Aspire Software – Montreal

At Aspire Software, we seek a Content Marketing Specialist to join our growing team as we continue our growth journey!

We are seeking a creative and strategic Content Marketing Specialist to lead our content initiatives across multiple channels. In this role, you will be responsible for developing and executing comprehensive content strategies that drive brand awareness, engage our target audience, and support our marketing objectives. You will craft compelling narratives across social media, long-form content, and thought leadership pieces while collaborating closely with our design and marketing teams.

Aspire Software is a global software investment company specializing in acquiring and growing vertical market software businesses. As an operating group of Valsoft Corporation, Aspire partners with companies across industries such as hospitality, automotive, marine, and travel & leisure, providing them with the resources, expertise, and strategic guidance needed for long-term success.

Operating under a decentralized model, Aspire empowers each business to maintain its unique identity while benefiting from shared best practices, operational support, and a collaborative network. With a commitment to sustainable growth and innovation, Aspire Software continues to build a global portfolio of high-performance software companies.

The successful candidate will be based anywhere within commutable distance of our office in Saint-Laurent, Montreal, working in a hybrid work model!

What your day will look like :

Content Creation and Strategy

• Develop and manage a comprehensive content calendar across all digital channels, ensuring consistent brand messaging and strategic alignment with marketing goals
• Create engaging social media posts and copy for LinkedIn and other relevant platforms
• Write high-quality blog articles, white papers, case studies, and thought leadership pieces that position the company as an industry authority
• Draft press releases and media communications that effectively convey company news and milestones
• Provide content direction to the design team for visual assets, infographics, carousels, and other multimedia content

Collaboration and Leadership

• Partner with cross-functional teams to identify content opportunities and gather subject matter expertise
• Work closely with the design team to ensure written content and visual elements work harmoniously

Performance and Optimization

• Monitor content performance metrics and use data-driven insights to refine content strategy
• Conduct content audits and competitive analysis to identify gaps and opportunities
• Stay current with industry trends, best practices, and emerging content formats
• A to B test content approaches to continuously improve engagement and conversion rates

About You :

Required

• Education: Bachelor's degree in Marketing, Communications or related field
• Experience: 3+ years of content marketing with a proven track record of creating diverse content types in B2B (ideally SaaS)
• Writing Excellence: Exceptional writing and proofreading skills with the ability to adapt tone and style for different audiences and platforms
• Social Media Expertise: Deep understanding of social media platforms, best practices, and content optimization strategies
• SEO Knowledge: Solid understanding of SEO principles and how to optimize content for search engines
• Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment

Preferred

• Experience in B2B SaaS
• Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• Knowledge of analytics tools (Google Analytics, social media analytics platforms)
• Understanding of content distribution and promotion strategies

Skills and Competencies

• Strategic thinking with strong attention to detail
• Excellent research skills
• Ability to translate complex topics into accessible, engaging content
• Creative problem-solver with a growth mindset
• Team player with excellent interpersonal and communication skills
• Self-motivated and able to work independently, comfortable with autonomy
• Quick learner with the ability to absorb industry knowledge and adapt in a fast-paced environment
• Skilled in creating clear, professional, and engaging written content
• Creative thinker with strong attention to detail and a proactive mindset
• Comfortable working in a fast-paced environment with shifting priorities
• Basic understanding of analytics and how to derive insights from performance data
• Strong organizational and time management skills with the ability to manage multiple tasks simultaneously
• Ability to work independently and collaboratively within a team 
• Quick learner with the ability to absorb industry knowledge and adapt in a fast-paced environment 
• Fluent in English, written and verbal, and at least a professional level of French is essential
• Legally authorized to work in Canada

For information about Aspire Software , please visit our website at

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.