Demand Generation Manager (B2B SaaS)

Marketing Full Time Toronto, ON $80,000 - $100,000 CAD per year

"Ten years ago, we built PheedLoop because event professionals deserved better tools. Today, we have a product our customers love, a strong reputation in the industry, and an incredible content team producing valuable resources. What we need now is someone who can turn those assets into growth.

This role exists because we're ready to invest seriously in demand generation. We're looking for a builder; someone who can own pipeline targets, run experiments, optimize acquisition channels, and generate measurable business results.

If you're excited by the challenge of turning marketing into revenue and want to help scale a category-leading SaaS company, we'd love to talk.

— George Wong, President, PheedLoop.

Own the Pipeline. Drive the Growth.

PheedLoop is the all-in-one event management platform for associations, trade shows, and corporate event teams. As we continue to grow, we're looking for a Demand Generation Manager to own one of our most important business priorities: generating qualified pipeline and revenue through marketing.

This is a hands‑on role for someone who loves building, testing, measuring, and improving. You'll own the strategy, execution, and performance of our demand generation efforts across multiple channels and be directly responsible for helping drive business growth.

Success in this role is measured by pipeline generated, qualified opportunities created, revenue influenced, and the overall efficiency of our marketing funnel.

What You'll Own

• Develop and execute demand generation strategies that drive qualified leads and sales pipeline
• Own marketing-sourced pipeline targets and contribute directly to revenue growth
• Manage paid acquisition channels, including Google Ads, LinkedIn Ads, retargeting campaigns, and emerging opportunities
• Build and optimize lead nurturing programs, email campaigns, and marketing automation workflows
• Partner with Sales to improve lead quality, conversion rates, and funnel performance
• Create and optimize landing pages, conversion paths, and website experiences
• Drive webinar, event, and partnership campaigns that generate high-intent prospects
• Improve organic acquisition through SEO, content strategy, and emerging AI search channels
• Analyze campaign performance, attribution, conversion metrics, and ROI to identify growth opportunities
• Continuously test, experiment, and scale successful acquisition strategies
• Leverage PheedLoop's existing content engine and collaborate closely with our content team to turn high-quality content into qualified pipeline and revenue. This role is focused on demand generation and growth, not content creation.

Success Metrics

• Marketing-sourced pipeline
• Marketing-influenced revenue
• Demo requests and booked meetings
• Lead-to-opportunity conversion rates
• Return on marketing investment (ROMI)

What We're Looking For

• 3+ years of experience in Demand Generation, Growth Marketing, Performance Marketing, or a related B2B SaaS role
• Experience managing and optimizing paid acquisition budgets of at least $25K or above per month across channels such as Google Ads, LinkedIn Ads, retargeting, and paid social
• Proven experience running structured growth experiments and continuously iterating on campaigns, landing pages, messaging, and acquisition channels based on performance data
• Demonstrated experience generating measurable pipeline and revenue through marketing initiatives
• Strong understanding of paid acquisition channels, conversion optimization, and marketing analytics
• Experience with CRM and marketing automation platforms
• Strong analytical mindset and comfort working with data, attribution models, and funnel metrics
• Excellent project management and prioritization skills
• Ability to work independently and execute quickly in a fast-paced environment
• Strong written and verbal communication skills

Bonus Points

• Experience marketing SaaS products
• Experience selling into associations, trade shows, or event professionals
• Familiarity with SEO, content strategy, and AI search optimization
• Experience running webinar and event-based demand generation campaigns
• Experience with HubSpot, Salesforce, or similar platforms
• $80,000 – $100,000 CAD base salary, based on experience
• Health, dental, and vision benefits
• Paid vacation
• Budget for tools, courses, and conferences relevant to your craft

Perks that hit different

Directly impact company growth through a high-visibility role

Collaborate closely with company leadership and key decision-makers

Own initiatives from idea to execution and see their business impact firsthand

Thrive in a fast-moving environment that rewards initiative and continuous improvement

100% employer-paid health and dental benefits

Work from our TTC-connected Toronto office

Enjoy team lunches, team socials, and opportunities to learn and grow alongside a talented team

Who Thrives Here

You're a builder who enjoys owning outcomes, not just tasks. You think in terms of pipeline, growth, and revenue, and you're constantly looking for ways to improve performance through testing, learning, and iteration.

You don't need a large team to make an impact, but you do want the autonomy, resources, and support to execute great ideas. If you're excited by the challenge of turning marketing investment into measurable business growth, we'd love to hear from you.