Sr. Product Manager (MarTech & SaaS) - Canada

Senior Product Manager

Company Overview

ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, TrustedForm is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance. We’re shaping the future of lead generation — and we’re looking for a Senior Product Manager to help lead the next chapter.

About the Role

As Senior Product Manager, you will own the product strategy for the ActiveProspect platform. You will work closely with executive leadership, product managers, customers, design, engineering, and go-to-market teams to identify high-impact opportunities, define clear product direction, and deliver solutions that drive measurable business value.

This role is ideal for a commercially minded product leader who thrives in both strategy and execution. You should be comfortable moving from customer discovery and market analysis to roadmap planning, feature scoping, experiment review, launch support, and outcome measurement.

We are looking for someone who has worked in high-quality marketing technology, advertising technology, CRM, lifecycle marketing, campaign automation, workflow automation, or similar SaaS environments. The ideal candidate has experience with products that include creation workflows, rules or automation engines, collaboration, analytics, integrations, and clear ROI measurement. 

Product Strategy & Roadmap

• Own and articulate the vision, strategy, and roadmap for lead management and distribution, ensuring alignment with company objectives and market opportunities.
  
   
• Translate business goals into product priorities, balancing long-term vision with iterative value delivery.
  
   
• Drive Go-to-market decision making to ensure business goals from product releases are achieved.
  
   
• Quantify and model opportunity sizes to inform investment decisions and sequencing.
  
   
• Lead cross-functional planning and ensure resources are focused on the highest-impact initiatives.
  
   
• Partner with leadership to define pricing, packaging, and monetization strategies for your domain.
  
   
• Leverage AI to accelerate product development workflows, including research, PRD development, prototyping, analysis, and experimentation.

Customer & Market Insights

• Maintain a deep understanding of both lead buyers and sellers, speaking regularly with customers to uncover pain points and opportunities.
  
   
• Translate customer insights into actionable strategies and feature development.
  
   
• Stay informed on competitor trends, compliance regulations, and technology advancements influencing the lead ecosystem.
  
   
• Ensure the voice of the customer is central to product decisions and trade-offs.
  
   
• Build customer feedback loops, including a customer advisory board, to continuously validate product direction.
  
   

Data-Driven Decision Making

• Define and own the core business metrics for your product area, including lead volume, quality, conversion, yield, and ROI.
  
   
• Use quantitative and qualitative data to identify opportunities, validate hypotheses, and measure success.
  
   
• Collaborate with analytics teams to establish clear KPI tracking and visibility for leadership.
  
   
• Incorporate experimentation and testing frameworks to evaluate product improvements and GTM effectiveness.
  
   

Execution & Product Management

• Drive high-quality, predictable delivery in partnership with engineering and design.
  
   
• Lead scoping sessions and manage prioritization across multiple stakeholders and dependencies.
  
   
• Ensure new capabilities are launched with clear success criteria, tracking, and operational readiness.
  
   
• Partner with Product Marketing and Client Success to plan GTM launches and customer onboarding that deliver measurable business impact.
  
   
• Maintain accountability for results and continuous improvement after release.
  
   

Collaboration & Accountability

• Work cross-functionally with engineering, marketing, client success, sales, and finance to achieve shared goals.
  
   
• Act as the central point of contact for your product area, ensuring clear communication of priorities, progress, and outcomes.
  
   
• Foster alignment and transparency across teams; proactively surface risks and trade-offs.
  
   
• Represent your product domain in company-wide planning, portfolio reviews, and leadership updates.
  
   

Leadership & Employee Engagement

• Demonstrate full ownership from problem identification through solution delivery and adoption.
  
   
• Mentor and support Associate PMs or peers in discovery, prioritization, and customer engagement.
  
   
• Model urgency, accountability, and customer obsession consistent with company values.
  
   
• Contribute to a culture where team members feel engaged, challenged, and recognized for delivering impact.

What You Bring

• 5–8+ years of Product Management experience in SaaS, Marketing Tech, or Lead Management environment
• Track record in executing product launches that have direct impact on business outcomes.
• Deep experience building and optimizing web-based applications with complex UI workflows, ensuring intuitive and high-performing user experiences.
  • While this role interfaces with backend and data systems, it is not an API or infrastructure PM role.
• End-to-end ownership: proven success owning a roadmap, defining metrics, and managing for ROI.
• Strong customer empathy and experience conducting customer research and validation.
• Demonstrated ability to size opportunities, make data-driven tradeoffs, and build business cases for investment.
• Hands-on experience defining and executing GTM strategy (launch plans, pricing, packaging, and adoption).
  Strong analytical skills; comfortable working with financial models, performance dashboards, and experimentation frameworks.
• Excellent communication and stakeholder management skills; can influence across teams and levels.
• Experience with lead management, distribution, or marketing automation is a plus.
• Experience with AI tools include Claude Code and Claude Design

Benefits and Perks

• A collaborative work environment with the freedom and opportunities of a startup culture
• A global, remote-first company that encourages occasional team get-togethers
• Life and work balance
• Flexible vacation time
• Retirement plan matching up to 3% of your salary
• Varied options for health, dental, vision, disability and life insurance