Marketing Specialist

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden Park and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners' growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada's leading alternative lending bank.

About the role:

Reporting directly to the Senior Manager - Retail Financing, this role has the following responsibilities:

Risk Management & Compliance , in adhering to applicable compliance obligations, including Privacy, Anti-Money Laundering/Anti-Terrorist Financing and internal Anti-Fraud Policy requirements, must remain the over-arching focus in carrying out one's responsibilities as outlined below:

Engagement, Activation & Retention

• Develop, lead and execute marketing programs tailored to support merchant growth, drive financing adoption, and contribute to portfolio growth across Canada

• Develop and execute effective lifecycle campaigns and customer journeys that support activation, usage, engagement and retention KPI objectives

• Translate business objectives into clear campaign briefs, audience strategies, offer constructs and channel plans in email

• Partner with analytics and business teams to identify customer segments, behavioral triggers and optimization opportunities that improve performance

• Support campaign setup, approvals, execution and quality assurance to ensure accurate, timely and compliant deployment

• Monitor campaign results, identify insights and recommend enhancements through ongoing test-and-learn practices

Performance Analysis & Insights

• Lead post-campaign analysis and prepare performance recaps with actionable insights, learnings and recommendations for future improvements

• Track performance against key measures such as engagement, conversion, retention and incremental value contribution

• Present results, insights and recommendations to marketing leadership and cross-functional stakeholders

Market Research & Competitive Insights

• Monitor marketplace trends, competitor activity and channel best practices to identify relevant opportunities and inform campaign planning

• Bring forward customer and market insights that help shape targeting, messaging and overall engagement strategy

Stakeholder Management & Operational Effectiveness

• Manage relationships with internal and external partners including operations, analytics, legal, compliance and translation

• Support the business by identifying marketing opportunities, attend merchant meetings, and help strengthen merchant relationships

• Coordinate multiple projects simultaneously, balancing deadlines and priorities in a fast-paced environment

• Work closely with senior stakeholders to align campaign activity with broader portfolio growth and customer engagement objectives

Risk and Compliance

• As an employee of Fairstone Bank, comply with all applicable bank and Line of Business policies, standards, guidelines and controls

• Maintain current understanding of and adherence to privacy, anti-spam, regulatory and compliance requirements across all digital marketing activities

• Ensure governance, approvals and documentation are completed for all marketing-related initiatives prior to launch

What we're looking for:

• 5+ years of B2B marketing or communications experience with successful track record in campaign development, journey mapping and tactical execution

• Bachelor's degree

• Strong organizational skills with the ability to successfully manage multiple projects and maintain accuracy in a fast-paced environment

• Experience writing and editing copy for a variety of internal and external channels and collateral

• Experience working with a creative team and external agencies, including creative, data and production vendors

• Outstanding problem solving/analytical skills enabling expedient resolution of issues

• Superb communication and diplomacy skills with peers, management, and customers

• Financial services sector and/or B2B marketing experience an asset

• bilingual in English and French, with the ability to support marketing initiatives and engage stakeholders across bilingual markets in Canada.

• High degree of proficiency with the MS Office product suite

What you'll love about working here:

• Award-Winning Culture: We're proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal's Top Employers 2025 by Canada's Top 100 Employers.

• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.

• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.

• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.

• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.

• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.

• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.

• On-Site Fitness: Gym access at our London and Montreal offices.

• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.

• Family Support: Parental leave top-up program to help you during life's big moments.

• Community Impact: One paid volunteer day to give back to causes that matter to you.

• For more information on who we are as an employer click here.

What you can expect - pay & process:

• Expected base salary range is $90,000 - $105,000 per year, plus the opportunity to earn an annual incentive bonus tied to performance.

• This posting is for an existing vacancy within our organization.

• Artificial intelligence may be used in parts of the recruitment process.

• All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

If what you read excites you, we'd like to hear from you! Please submit your application and we'll contact you if you become selected for first stages of the interview process.

Learn more:

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If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

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