Trade Marketing Manager

Job Responsibility:

About the Role

Are you passionate about building brand visibility and executing impactful trade marketing strategies? Do you thrive in a fast-paced environment where collaboration and creativity go hand in hand?

If you're looking for an opportunity to grow your career in trade marketing while working with exciting craft beverage brands, we want to hear from you!

About Us

At Side Launch Brewing Company, we pride ourselves on crafting exceptional beers and creating memorable experiences that bring people together. Rooted in our love for the outdoors and commitment to quality, we continue to grow our brand while staying true to our community-focused values.

In 2022, we joined Equals Brewing Company, a contract brewer known for producing high-quality beers, ciders, and ready-to-drink beverages for some of Ontario's and Canada's top brands. As part of Equals, our portfolio also includes Shake Lager and Bangarang Hard Seltzer, one of Ontario's fastest-growing RTD brands.

We know the key to our success and growth is because of our people and teams! We are looking for a passionate and driven individual to join our team and become part of our vibrant and fun culture.

What You'll Do

As the Trade Marketing Manager, you will play a key role in increasing the visibility and success of our brands across various sales channels. You'll collaborate closely with sales and external partners to develop and execute trade marketing programs that drive engagement and support business growth.

Key Responsibilities

• Develop and execute an annual promotional calendar, aligning trade marketing efforts with sales and brand objectives.
• Manage all aspects of product and program submissions to Liquor Boards and key retail partners.
• Lead the planning and execution of innovation projects across all owned brand families, ensuring alignment with key stakeholders.
• Create and refine sales materials such as sell sheets, POS assets, and promotional tools to support the sales team.
• Develop and implement trade marketing initiatives, including custom retailer programs, on-premise activations, and seasonal promotions.
• Work closely with the sales team to identify and execute unique promotional opportunities throughout the year.
• Oversee the development and distribution of sales tools such as tap handles, glassware, signage, and other brand assets.
• Support and coordinate local events and activations in collaboration with the Field Marketing Team.
• Manage trade marketing budgets and optimize spend for maximum impact.
• Coordinate with the Social Media team to ensure alignment on trade marketing initiatives and in-market activations.
• Act as a brand ambassador, developing a strong understanding of our product portfolio and engaging key stakeholders.
• Other duties as required.

What We're Looking For

• 3-5 years of experience in trade marketing, ideally within the beverage, alcohol, or CPG industry.
• Strong project management skills with the ability to handle multiple priorities.
• Excellent written and verbal communication skills.
• Experience developing and executing trade marketing strategies, including promotional planning, retailer programs, and POS development.
• Ability to collaborate cross-functionally with sales, marketing, and external partners.
• Knowledge of Liquor Board regulations and promotional guidelines is an asset.
• Proficiency in MS Office and marketing software.
• Passion for craft beverages and consumer engagement.
• Must have access to a vehicle and be willing to travel as needed.

Key Attributes

• Attention to detail - Ensures accuracy in promotional materials and execution.
• Strong communication skills - Can effectively convey marketing plans and brand messaging.
• Teamwork and collaboration - Works closely with internal teams and external partners.
• Problem-solving - Adapts to challenges and finds innovative solutions.
• Creativity and initiative - Brings fresh ideas to trade marketing strategies.

What to Expect

• Hybrid work model with a mix of in-office and field-based work.
• Occasional evening and weekend hours for events and activations.
• Frequent computer and phone use.
• Ability to stand, sit, walk, bend, and lift up to 20kg as needed.
• Travel within Ontario to support retail and event initiatives.

Why Join Us?

• Be Part of Something Growing : We're a small, ambitious team making big moves in the industry.
• Room to Make an Impact : You'll have the autonomy to build relationships, contribute ideas, and deliver results.
• Work with Great People : Join a team that values collaboration, creativity, and a shared commitment to success.

We thank all candidates for their interest; however, only those selected for an interview will be contacted.

The strength of Equals Brewing comes from our diverse team members. We are an equal-opportunity employer and encourage everyone with relevant qualifications to apply. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, accommodation will be provided to candidates with disabilities during the recruitment and selection process. If you are invited to participate in the process and require accommodation, please let us know in advance.

Job Types: Full-time, Permanent

Pay: From $65,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Company events
• Dental care
• Extended health care
• Life insurance
• RRSP match
• Store discount
• Vision care

Schedule:

• Monday to Friday
• Weekends as needed

Ability to commute/relocate:

• London, ON N5V 4K8: reliably commute or plan to relocate before starting work (required)

Experience:

• Trade Marketing: 3 years (preferred)

Work Location: Hybrid remote in London, ON N5V 4K8