Sr Account Manager

AdFarm, a 40+-year-old Agri-Marketing business whose  PURPOSE  is to be a catalyst for the advancement of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave—towards our clients, suppliers, connections, and of course, our fellow AdFarmers.

We all work together to bridge the gap between producer and consumer.

We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research. If you want to belong to a team that does that well every day, this company’s a great fit for you.

Our clients range from crop and crop chemical, nutrition & protection to technology, sustainability, food & animal health. If you have experience working with this type of client – or want that experience – this role will be a great fit.

You will love it here if you follow these  GUIDEPOSTS :

Are you being agile?
Responding quickly to changes—from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well—on time and on budget. Developing and following processes that allow for even greater effectiveness.

Are you being smart?
Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem? Investing in yourself to keep up with the ever-evolving world of our clients—and our communications industry.

Are you being helpful?
Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and those you supervise.

As a Senior Account Manager, Communications , you’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

• LMA – Lead, Manage and hold yourself and others Accountable


• Client Relationships


• Strategic Communications


• Organic Growth


• Budget Control

You’ll have success here if you value clear processes and have the capabilities to do the following things:

• Demonstrated success playing a client-facing, strategic role responsible for leading integrated communications campaigns across earned, owned and paid channels on behalf of our clients.


• Excellent presentation, communication and client-management skills.


• Ability to provide strategic counsel, manage complex stakeholder relationships, anticipate needs and offer recommendations that elevate thinking.


• Ability to apply best practice communications solutions to client work with a keen eye for detail and excellence.


• Proven capability to develop an integrated communications plan, based on the discipline’s (PR, digital, media, Ag-Intel) recommendations, consistent with briefing the team in, considering client’s requirements, budget and timelines.


• Work collaboratively with the AdFarm team, across disciplines, to manage the development of integrated communications plans to be laid out no matter how big or small the project/campaign.


• Be a champion for the creation of and delivery of high-quality communications programs and assets.


• Act as the day‑to‑day client contact, ensuring seamless communication between clients and internal teams.


• Ability and interest in identifying opportunities to grow client relationships and agency value.


• Coach, mentor and review work from team members and managers.


• Foster a positive, solution-oriented and collaborative culture.


• Continuously stay on top of industry news, issues, technologies and opportunities.


• Participate in industry events, as needed.


• Manage budgets, forecasting, billing, scopes, and financial tracking alongside project management teams.


• Curiosity about or experience in the agricultural sector.

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following qualifications:

• Education in Communications, PR, Journalism, or a related field.


• 7+ years progressive experience in communications, PR, journalism, or related discipline.


• 7+ years direct experience managing client relationships.


• Strong passion for strategic communications and delivering exceptional client outcomes.


• Solid understanding of media relations, thought leadership, social platforms, analytics, and communications content best practices.


• Proven ability to lead and collaborate with a multidisciplinary team.


• Excellent attention to detail, organization and project management.


• Strong written and verbal communication skills.


• Demonstrated ability to manage budgets.


• Ability to manage multiple clients and programs simultaneously.


• Agency experience preferred.


• Ability to work a hybrid schedule in the Calgary office.

All employees will receive Equitable Life benefits (health, dental, vision, life and disability through a cost shared premium model) a 3% RRSP Contribution to the employee on an annual basis, Health Spending Account, Health and Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals.

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a  TEAM   and we are looking for like-minded individuals that are eager to contribute as such