Sr. Product Manager

Our Story & Purpose:

We’re Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net-zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. If you’re ready to join our team of 2,700 diverse individuals, access competitive rewards and benefits, and be part of a greater movement - apply today!

Your Role in Supporting Our Members:

As a Senior Product Manager, you will be responsible for defining product strategy, shaping product vision, and ensuring product development aligns with Vancity’s broader business objectives. Working closely with senior leadership and cross-functional teams, you will analyze market trends, customer needs, and competitive insights to prioritize product enhancements, drive innovation, and maximize business impact. This role combines strategic leadership with execution, influencing product direction while coordinating stakeholders across technology, design, marketing, sales, and member-facing teams. We are seeking an experienced product leader with strong business acumen, strategic thinking, and a proven ability to bring complex product initiatives from concept to execution.

This is a Full-time, Permanent role based at our Vancity head office and will report directly to the Senior Manager, Banking Products . Applicants may reside in British Columbia or Ontario; however, they must be available to work British Columbia hours. While this position provides a hybrid work arrangement, you will be expected to be on-site for events and business demands.

How You'll Make an Impact:

• Leading the definition and documentation of business requirements for payments initiatives, translating member, operational, regulatory, and business needs into clear product deliverables.

• Partnering with business, technology, risk, compliance, and external payments partners to develop requirements that support payment modernization, regulatory compliance, and strategic growth objectives.

• Developing and refining the product vision and long-term product strategy


• Analyzing market trends, member needs, competitor activity, and industry developments to inform product decisions


• Prioritizing product features, enhancements, releases, and initiatives based on business value, member feedback, and technical feasibility


• Collaborating with leadership to ensure product strategies align with organizational goals and growth objectives


• Recommending and executing pricing strategies, market analyses, and product pricing updates


• Communicating product roadmaps, priorities, and performance updates to senior leadership and key stakeholders


• Partnering with technology, design, marketing, sales, operations, and support teams to ensure successful product delivery


• Coordinating cross-functional teams to execute product initiatives efficiently and effectively


• Engaging with members, partners, and stakeholders to gather insights, validate assumptions, and improve product outcomes


• Monitoring product performance and identifying opportunities for innovation, optimization, and growth

What You’ll Bring to the Team:

• Bachelor’s degree in Business Administration, Commerce, Marketing, Finance, Economics, or a related discipline


• Minimum 8-10 years of progressive experience in product management, product strategy, financial services, or a related field


• Demonstrated experience developing and executing product strategies that drive business growth and member value


• Strong understanding of product lifecycle management, product roadmap development, and prioritization frameworks


• Experience leading complex cross-functional initiatives involving multiple stakeholders and business partners


• Strong analytical and strategic thinking skills with the ability to assess market opportunities and product performance


• Experience using customer insights, data, and research to inform product decisions


• Exceptional communication, influencing, and stakeholder management skills


• Professional certifications such as Pragmatic Institute, Certified Product Manager (CPM), SAFe Product Manager, or equivalent are considered an asset

Extra Skills That Set You Apart:

• Experience within financial services, banking, lending, deposits, or payments products


• Experience supporting pricing strategies, product profitability, and portfolio management


• Experience working within agile product delivery environments

You’ll Thrive Here If You Are:

• Strategic – You connect product decisions to business outcomes and long-term organizational goals.


• Member-Focused – You are passionate about understanding member needs and creating solutions that deliver meaningful value.


• Collaborative – You build strong relationships and effectively align diverse stakeholders around common objectives.


• Analytical – You use data, insights, and research to make informed decisions and prioritize opportunities.


• Influential – You confidently communicate ideas and gain support for product strategies across the organization.

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.

What You’ll Earn:

This role offers a salary range of $102,900 to $133,100 per annum . The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

Why You’ll Love Working Here:

A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer : We’re the largest private-sector Living Wage Employer in Canada and consistently ranked among Canada’s Top Employers


• Customizable Benefits : Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs


• Generous Vacation : New employees start with 3-4 weeks of vacation per year, with additional days earned over time


• Extra Stat Holidays : In addition to BC’s 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness


• Immediate Health Coverage : Health and dental benefits begin on your hire date, with three levels of coverage to choose from


• Defined Benefit Pension : Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.

This role is an open vacancy, and our hiring process is grounded in fairness, transparency, and inclusion. We are committed to an inclusive, barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process, including the application stage, we encourage you to let us know. We’re here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.