Paved Senior Marketing Manager Position

Take on a pivotal role as a Senior Marketing Manager at Paved, working remotely within Canada. This strategic position focuses on driving demand generation and executing effective marketing initiatives. As a Senior Marketing Manager, you'll be responsible for shaping Paved's marketing landscape while working closely with multidisciplinary teams. This role requires a hands-on approach, overseeing everything from campaign performance to lifecycle marketing strategies aimed at elevating acquisition and retention metrics. Your insights will drive impactful decisions across our marketplace. Key Responsibilities: • Own overall marketing strategy for Paved • Cultivate demand through diverse marketing initiatives • Execute and optimize paid acquisition strategies • Develop content and messaging that resonates • Collaborate cross-functionally to enhance customer experiences Requirements: • 5+ years in B2B marketing, particularly in SaaS • Proven demand generation and growth success • Strong foundation in analytics and attribution • Familiarity with marketing automation tools • Excellent project management and communication skills Join Paved and help shape our narrative, driving measurable marketing outcomes in a dynamic remote setting. #J-18808-Ljbffr