Senior Marketing Manager

* This is a remote opportunity open to those located in and legally eligible to work in Canada (excluding Quebec). We also have an office in Victoria BC for those who are local and interested in a hybrid arrangement.*

Paved is the leading sponsorship marketplace connecting advertisers with newsletter publishers. We help brands reach highly engaged audiences through trusted newsletters while giving publishers the tools they need to grow and monetize their businesses.

Were looking for a Senior Marketing Manager to lead Paveds marketing function. This is a broad hands-on role for a marketing generalist who enjoys solving business problems through marketing. Youll own everything from demand generation and content strategy to lifecycle marketing analytics and go-to-market campaigns driving growth across both sides of our marketplace.

Working closely with our CEO Product Sales and Engineering teams youll shape marketing strategy while rolling up your sleeves to execute it. Youll partner with Redbricks Shared Services marketing team to bring campaigns and creative to life but youll be the person setting priorities identifying opportunities and ensuring marketing delivers measurable business results.

If you thrive in a startup environment enjoy wearing multiple hats and want to build a marketing function that scales with the business wed love to meet you.

What youll be doing

• Own Paveds marketing strategy identifying the highest-impact opportunities to grow both advertisers and publishers.
• Drive qualified pipeline through demand generation paid acquisition lifecycle marketing partnerships organic growth and ongoing experimentation.
• Develop and execute marketing initiatives balancing long-term strategy with hands-on execution.
• Own paid acquisition strategy campaign performance budgets and conversion optimization.
• Set Paveds content strategy and messaging ensuring campaigns and marketing assets support customer acquisition engagement and revenue growth.
• Develop lifecycle marketing programs that improve onboarding engagement retention and reactivation using tools like .
• Own marketing analytics attribution and reporting using data to evaluate performance and inform investment decisions.
• Improve Paveds visibility across search AI-powered discovery and other emerging customer acquisition channels.
• Partner closely with Sales to improve lead quality pipeline performance and sales enablement.
• Lead integrated marketing campaigns while partnering with Redbricks Shared Services marketing team to execute content creative design and other marketing assets.
• Support the planning and execution of industry events and other marketing initiatives that strengthen Paveds brand and generate pipeline.
• Work cross-functionally with Product Engineering and Customer Success to improve the customer experience and accelerate growth.

What wed like to see in you

• 5 years of experience in marketing within B2B SaaS AdTech MarTech or another high-growth technology company with strong experience in demand generation or growth marketing.
• Experience in or a strong understanding of the digital advertising ecosystem. Familiarity with newsletter advertising or adjacent AdTech markets is a significant asset.
• A track record of delivering measurable business results including customer acquisition pipeline growth revenue growth or conversion improvements.
• Experience balancing strategic thinking with hands-on execution in a fast-moving startup environment.
• Hands-on experience managing paid acquisition attribution analytics and campaign optimization.
• Experience with lifecycle marketing platforms such as HubSpot or similar.
• Strong analytical skills with GA4 Looker Studio or similar reporting tools.
• Curiosity about AI and how its changing marketing with a willingness to experiment with new tools and ways of working.
• Strong communication and project management skills with experience partnering across Product Sales Design and Engineering.
• A high-agency mindset. Youre proactive resourceful comfortable with ambiguity and motivated by building things that have real business impact.

The Redbrick Edge

We believe great work happens when people feel supported both at work and in life. Thats why we offer:

• Competitive compensation and RRSP matching up to 5%
• Comprehensive extended health benefits for you and your dependents starting day one
• Generous vacation Wellness Days and bonus You Days
• Meaningful paid parental leave that supports every kind of family
• Dedicated mental health and Employee Assistance Program support
• Monthly wellness reimbursement and annual run sponsorship
• Real investment in your growth internal learning mentorship professional development funding and career mobility across Redbrick
• Flexible work and a home office allowance to set you up for success

Across Redbrick and our portfolio of companies were committed to building diverse inclusive workplaces where people can show up as their full authentic selves. We believe our differences make us better and lead to stronger teams better ideas and more meaningful work. Together were building disruptive companies where were all proud to belong.

For any specific accommodations needed during the hiring process please reach out to us at - were here to support your success.

Our recruitment system includes AI-based tools that help us screen and assess applications. These tools support our hiring team but they dont make final decisions or select candidates for roles. Hiring decisions are made by people with care and consideration throughout the process.

This posting is for an existing vacancy.

Required Experience:

Manager