Senior CRO Specialist - Growth & Conversion Optimization

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

1. Mission

The Sr CRO Expert plays a critical role in owning conversion performance across the customer journey , acting as a strategic partner to Growth, Product, Acquisition, Creative and Data teams.

This role is not execution-only. The mission is to identify conversion problems, define high-impact hypotheses, prioritize experiments based on business impact , and drive alignment so that the CRO team and squads execute the right tests at the right time.

The Sr CRO Expert operates with a business-first mindset , understanding funnels, user behavior, creative impact, and acquisition dynamics — translating insights into actionable experimentation roadmaps that improve CVR, revenue per session, and profit per visitor at scale.

2. Core Accountabilities

A. CRO Strategy & Experimentation Ownership

• Own the end-to-end CRO thought process : problem identification → hypothesis → prioritization → alignment → execution → analysis.

• Detect conversion leaks across funnels (landing pages, PDPs, checkout, quizzes, pricing, messaging).

• Define clear hypotheses grounded in data + qualitative insights , not opinions.

• Prioritize tests based on expected business impact , not just ease of implementation.

B. Cross-Functional Leadership (Key Shift vs Old Scorecard)

• Act as the CRO reference point for Growth, Acquisition, Product, Creative and Data teams.

• Partner closely with:

  • Acquisition & Creative → angles, hooks, messaging alignment with on-site experience.

  • Product & CRO execution team → translate hypotheses into executable tests.

• Lead CRO discussions without owning all execution directly.

C. Testing System & Quality Bar

• Ensure testing rigor: clean setups, correct KPIs, proper segmentation, and reliable conclusions.

• Maintain a high-quality testing backlog (not inflated volume).

• Push back on low-impact or poorly framed tests.

• Standardize documentation: hypothesis, expected outcome, learnings, next actions.

D. Data, Insight & Decision-Making

• Analyze behavioral data, funnels, test results and qualitative signals.

• Connect CRO learnings with revenue, acquisition efficiency, and retention signals .

• Work comfortably with incomplete data and still move forward.

E. CRO Evangelization & Culture

• Raise the CRO maturity across teams.

• Help non-CRO teams think in hypotheses and experimentation.

• Contribute to a culture of fast learning, ownership, and accountability .
  

3. 30-60-90 Day Expectations

First 30 Days – Context & Diagnosis

• Full onboarding on brands, funnels, traffic sources, and experimentation history.

• Understand how CRO, Acquisition, Creative and Product currently interact.

• Review historical tests: what worked, what didn’t, and why.

• Identify top 3–5 conversion bottlenecks with highest business impact.

• Actively participate in CRO and Growth rituals.

60 Days – Ownership & Direction

• Independently propose and defend a prioritized CRO roadmap .

• Lead hypothesis definition for high-impact tests (even if execution is delegated).

• Drive alignment across teams on CRO priorities.

• Ensure tests launched are meaningful, not just “busy work”.

• Begin influencing broader Growth and Product decisions with CRO insights.

90 Days – Impact & Leadership

• Own CRO decision-making for key funnels.

• Demonstrate measurable impact on CVR, RPS, PPV or downstream metrics.

• Be a trusted CRO voice in Growth and Product discussions.

• Actively challenge assumptions and push the organization toward better experimentation.

Must-Have Experience

• 4–6+ years in CRO, experimentation, growth, or performance-driven environments.

• Experience working in high-volume, fast-paced eCommerce or DTC businesses .

• Proven ability to:

  • Diagnose funnel problems.

  • Define strong hypotheses.

  • Prioritize based on business impact.

• Comfortable working beyond pure CRO tools (funnels, acquisition context, creative logic).

Key Skills & Abilities

CRO Technical Skills

• A/B and Multivariate Testing (e.g., VWO, Google Optimize, Optimizely, Convert)

• Web Analytics (Google Analytics, Mixpanel, Hotjar, Looker, etc.)

• Behavioral Research (Session recordings, heatmaps, funnel analysis)

• Conversion Funnel Optimization (from first touch to thank-you page)

• Personalization & Targeting Tools (e.g., Dynamic Yield, Adobe Target – nice to have)

• Landing page experimentation and form optimization

• Experience working with developers on testing frameworks (e.g., client-side/server-side tests)

Ideal Profile Summary

This person:

• Thinks like an owner, not an executor.

• Is comfortable with ambiguity and imperfect data.

• Can say “this test doesn’t make sense” — and explain why.

• Understands CRO as part of a bigger growth system , not a silo.

• Has strong judgment, not just tool knowledge.

What we offer :

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.

• Opportunity to grow and develop both professionally and personally.

• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.

• Openness to new ideas and initiatives.

• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!

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