Head of Funnel Conversion (CRO)

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Funnel Conversion (CRO) based in Canada. We are seeking a highly analytical, hands-on growth leader to own end-to-end website conversion rate optimization across multiple international markets. In this role, you will lead a growing team of country-specific conversion specialists, engineers, and designers to improve the customer journey from paid social advertising to purchase. You will establish a rigorous experimentation culture, turning customer insights and behavioral data into high-impact hypotheses, rapid tests, and measurable results. Working at the intersection of growth, product, analytics, design, and engineering, you will drive improvements in landing pages, quizzes, and checkout experiences. Your work will directly influence customer acquisition efficiency, revenue growth, and the ability to scale marketing investment globally. This is a high-ownership leadership position suited to an experienced conversion expert who thrives in a fast-paced startup environment, combines strategic thinking with hands-on execution, and is comfortable working remotely with significant autonomy. Accountabilities - Conversion Rate Optimization Strategy: Own end-to-end website conversion from paid social advertising through purchase across all supported countries, developing strategies to improve conversion rates and commercial performance. - Team Leadership and Development: Lead and develop a growing team of Funnel Conversion Leads, each supported by engineering and design resources. Establish clear expectations, accountability, and high standards for execution. - Customer and Market Understanding: Ensure each country team develops a deep understanding of local customer needs, motivations, objections, behaviors, and market maturity to inform effective conversion strategies.

- Experimentation and Prioritization: Drive a structured testing program that balances high-impact strategic experiments with incremental improvements. Ensure each test has a clear hypothesis, defined success metrics, and a design that produces meaningful, actionable results. - End-to-End Test Execution: Oversee the complete experimentation lifecycle, from insight generation and ideation through prioritization, implementation, quality assurance, measurement, and learning. - Landing Page and Funnel Optimization: Guide improvements across landing pages, quizzes, checkout flows, and the broader customer journey, ensuring experiences are clear, engaging, fast, and aligned with customer expectations. - Analytics and Performance Measurement: Establish strong analytical practices, monitor conversion and acquisition metrics, investigate customer behavior and performance segments, and use findings to guide future experiments. - Cross-Functional Collaboration: Work closely with engineers, designers, growth teams, and other stakeholders to translate hypotheses into high-quality product experiences and deliver experiments rapidly. - Tooling and Technology Optimization: Evaluate and improve experimentation, analytics, and reporting tools. Use platforms such as Omniconvert, PostHog, and Hex where appropriate, while identifying opportunities to strengthen the analytics stack. - Global Growth Enablement: Develop repeatable conversion optimization practices that can be adapted to local markets and support the efficient scaling of paid acquisition investment internationally. - Strategic Leadership and Execution: Balance high-level growth strategy with hands-on problem-solving, ensuring teams focus on the most consequential opportunities rather than only pursuing incremental improvements. - Continuous Improvement: Build systems and processes that improve experimentation quality, team effectiveness, operational speed, and the consistency of learning across markets.