PPC Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a PPC Specialist based in Canada. Join a dynamic digital marketing environment where data-driven strategies and creative thinking come together to deliver measurable business growth. As a PPC Specialist, you will manage and optimize paid advertising campaigns across search engines and social media platforms to drive qualified traffic, generate leads, and increase conversions. You will take ownership of campaign planning, execution, performance analysis, and budget management while continuously improving return on investment. Working closely with performance marketers, content creators, analytics specialists, and web teams, you will help align paid media initiatives with broader marketing objectives. Your expertise in analytics, testing, and conversion rate optimization will support smarter decisions and sustainable campaign performance. This remote, full-time opportunity offers an environment where experimentation, collaboration, and continuous learning are encouraged. You will have the opportunity to shape campaign strategies, identify new growth opportunities, and make a tangible impact on digital marketing results. Accountabilities As a PPC Specialist, you will oversee the end-to-end management of paid media campaigns, combining strategic planning, hands-on execution, and performance optimization to achieve marketing and business goals. - Campaign strategy and planning: Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies. Conduct keyword research, competitive analysis, and audience segmentation to identify growth opportunities. - Campaign setup and execution: Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social media platforms, including search, display, shopping, and remarketing campaigns.

- Ad creation and testing: Develop compelling ad copy, organize campaign structures, and test different creative variations, extensions, audiences, and messaging to improve engagement and conversion rates. - Performance monitoring and optimization: Track key metrics such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), impressions, and conversions. Adjust bids, budgets, and targeting based on performance insights. - Conversion rate optimization: Collaborate with content, design, and development teams to improve landing pages, forms, messaging, and user journeys. Use analytics and behavioral insights to identify opportunities for higher conversion rates. - Tracking and analytics: Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, Google Analytics, and tag management systems to ensure reliable measurement and reporting. - Reporting and insights: Prepare weekly, monthly, and quarterly performance reports, analyze attribution and funnel performance, and present actionable recommendations to relevant stakeholders. - Budget management and forecasting: Monitor advertising spend, maintain budget pacing, and forecast traffic, leads, conversions, and ROI using historical data and market trends. - Cross-functional collaboration: Share performance insights and best practices across marketing channels, ensuring paid media activities align with SEO, content, and broader digital marketing initiatives. - Continuous improvement: Stay informed about advertising platform updates, industry trends, and emerging technologies. Test new channels, formats, tools, and automation opportunities to improve campaign efficiency and scalability. Requirements We are looking for an analytical, proactive, and results-oriented digital marketing professional with hands-on PPC experience, strong technical knowledge, and the ability to translate campaign data into effective optimization strategies.