Vice President, Brand, Ai Marketing And Marcomm Automation (Toronto)

Overview

Reporting to the Chief Brand Officer, the Vice President, AI Marketing and Marcomm Automation will lead Bell’s transition to an AI‑first marketing organization. This executive will act as both a strategic leader and brand practitioner, ensuring Bell’s brand promise—Connection is Everything—is consistently delivered across customer interactions while harnessing emerging AI, automation, and advanced marketing technologies to transform planning, creation, and execution.

Job Duties / Accountabilities

• Act as steward and practitioner of the Bell brand and its promise, embedding brand principles into AI systems, workflows, and decision‑making for consistent, high‑quality brand expression at scale.
• Develop and execute comprehensive, integrated marketing and communications strategies aligned to enterprise priorities, growth objectives, and the brand promise.
• Champion the Bell brand vision and value proposition, ensuring differentiation across consumer and business segments.
• Lead integrated, multi‑channel campaigns across digital, social, content, and experiential platforms, leveraging AI to maximize precision, reach, engagement, and ROI.
• Partner cross‑functionally to shape and execute go‑to‑market strategies for platform launches and bundled offerings.
• Ensure all strategies and campaigns are insight‑driven, brand‑forward, and connection‑led, delivering commercial impact and meaningful customer engagement.
• Champion end‑to‑end integration of AI agents and automation technologies to compress timelines from brief development through to execution and deployment.
• Redefine the marketing operating model, enabling teams to focus on high‑value strategic and creative work while AI scales execution.
• Partner with Martech and Data teams to embed AI across the full marketing lifecycle for seamless, scalable execution.
• Lead a high‑performing team of media strategists and digital activation experts supporting multiple business units.
• Implement AI‑driven measurement frameworks that tie marketing efforts to brand health, customer engagement, and business outcomes.
• Eliminate low‑value reporting, focusing on insight‑driven performance management and actionable outcomes.
• Identify, quantify, and realize significant productivity gains through automation of high‑volume tasks and optimization of resource allocation.
• Oversee and optimize large‑scale marketing budgets, ensuring disciplined investment decisions that maximize brand equity and commercial returns.
• Lead, develop, and inspire a high‑performing team, fostering a culture of innovation, experimentation, and continuous learning.
• Partner closely with internal stakeholders and external agencies to align with enterprise strategy and maintain a consistent brand narrative.
• Drive enterprise‑wide transformation initiatives, adoption, capability building, and sustained change across marketing and brand functions.

Essential Qualifications / Competencies

• 15+ years of progressive senior leadership experience in Marketing, Martech, AdTech, Brand Leadership, or Digital Transformation at an enterprise level.
• Proven track record of integrating brand strategy with contemporary marketing technologies to ensure consistency and impact across complex, multi‑channel environments.
• Expertise in integrated marketing communications, including campaign strategy, media planning, digital marketing, and brand positioning.
• Demonstrated ability to deliver measurable business outcomes through creative marketing strategies and data‑driven insights.
• Exceptional executive communication and stakeholder management skills.
• Significant experience managing and optimizing multi‑million‑dollar marketing, creative, and media budgets.
• Bachelor’s degree in Marketing, Communications, Business, or relevant field required; Master’s degree or MBA preferred.
• Fluency in English and French (spoken and written) is a strong asset.
• Deep expertise in AI, Generative AI, and automation technologies, with demonstrated success deploying these capabilities within marketing ecosystems.
• Strong understanding of the full marketing lifecycle: strategy, briefing, creative development, media planning/buying, deployment, and analytics.
• Knowledge of French at an adequate level is required for positions in Quebec.

Benefits

• Competitive salary and a wide range of benefits to support the well‑being of you and your family.
• Eligibility for medical, dental, vision, and mental health benefits upon joining.
• 35% discount on Bell services and access to exclusive partner offers.

Location

Toronto, Ontario or Mississauga, Ontario, Canada.