Vice President, Ai Marketing At Bell Toronto

Elevate Bell's brand with an cutting‑edge Vice President in AI Marketing and Marcomm Automation. Drive strategic initiatives and embrace cutting‑edge technology to transform customer engagement across all interactions. In this senior leadership role at Bell, you will guide the transition to an AI‑first marketing organization. You will meld brand stewardship with advanced marketing technologies, ensuring consistent alignment with Bell's core promise—Connection is Everything. This is an chance to empower a diverse team and lead multi‑channel campaigns that influence brand perception and operational efficiency. Lead marketing innovation that drives impactful customer connections and shapes the future of Bell's branding.

Key Responsibilities:

• Act as steward of Bell's brand promise consistently
• Embed brand principles into AI workflows and decision‑making
• Develop integrated marketing strategies aligned to enterprise goals
• Lead multi‑channel campaigns maximizing reach and engagement
• Partner with teams to execute go‑to‑market strategies

Requirements:

• 15+ years in Marketing, MarTech, or Brand Leadership
• Proven record in multi‑channel marketing environments
• Expertise in integrated communications and campaign strategy
• Robust experience managing substantial marketing budgets
• Bachelor's degree in Marketing or related field required