Senior Demand Generation Manager
Jobgether
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Demand Generation Manager based in Canada. Join a forward-thinking technology organization focused on modernizing enterprise systems, accelerating cloud adoption, and unlocking the potential of AI-driven business transformation. As Senior Demand Generation Manager, you will own and execute innovative B2B marketing strategies designed to generate qualified pipeline and accelerate revenue growth. You will combine creative storytelling, data-driven decision-making, and AI-powered automation to build campaigns that stand out in a competitive technology market. Working closely with Product Management, Sales, and strategic partners, you will engage prospects, existing customers, and partner ecosystems throughout the buying journey. Your focus will be on strengthening mid-funnel and bottom-funnel performance, improving conversion rates, and turning marketing engagement into meaningful sales opportunities. This role offers significant ownership, creative freedom, and the opportunity to redefine demand generation through experimentation, emerging technologies, and measurable business impact. The position is fully remote and suited to an experienced marketer who combines strategic thinking with hands-on execution and a passion for continuous innovation. Accountabilities - Demand Generation Strategy: Develop and execute comprehensive demand generation plans aligned with business unit objectives, collaborating with Sales and Product Management to establish priorities, target audiences, and measurable outcomes. - Creative Campaign Development: Create distinctive campaign concepts, compelling messaging, and engaging content that differentiates the organization in the enterprise technology market. Use AI-generated content as a foundation for human-led refinement, ensuring strong editorial quality, visual consistency, and relevance to buyers.
- Mid-Funnel and Bottom-Funnel Optimization: Design programs that move prospects toward purchase decisions through assessments, ROI tools, customer case studies, product demonstrations, executive briefings, and other high-value resources. Manage lead nurturing, account-level scoring, and marketing-qualified-lead-to-opportunity conversion. - AI-Powered Marketing Operations: Integrate AI and automation into research, audience segmentation, personalization, campaign development, and reporting. Continuously test emerging tools to improve efficiency while reinvesting saved time in strategy, creativity, and performance optimization. - Multichannel Campaign Management: Plan and coordinate campaigns across paid search, LinkedIn advertising, programmatic advertising, retargeting, connected TV, organic channels, SEO, answer engine optimization (AEO), third-party media, industry publications, analyst platforms, review sites, marketplaces, events, podcasts, webinars, and direct mail. - Product and Partner Collaboration: Translate product roadmaps, positioning, customer success stories, and market insights into relevant offers and campaigns. Develop joint demand generation initiatives with technology providers and channel partners. - Audience and Revenue Growth: Build programs that attract new customers, expand relationships with existing accounts, and strengthen partner-driven opportunities across multiple business segments. - Marketing Technology and Execution: Build and manage end-to-end campaigns in HubSpot, maintain accurate tracking and reporting, and establish clear lead definitions and handoff processes in partnership with Sales teams. - Performance Measurement: Monitor pipeline contribution, campaign ROI, conversion rates, and funnel performance. Present actionable insights to leadership and make informed decisions about budget allocation, campaign optimization, and investment priorities.
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