Associate Director, Paid Search & Social (Remote Canada) - Future Opening

Directive Consulting is a performance marketing agency that specializes in working with SaaS and tech companies.

We have developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics.

Overview

Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.

Role and Responsibilities

• Goal Setting: AsD’s are directly responsible for setting the goals for every client engagement in their pod.
• Best Practices: AsD’s are directly responsible for ensuring that every one of their client’s follows best practices across all channels and mediums. In particular:
  • LTV:CAC modeling
  • Customer Generation
  • Share of SERP
  • Functional Content
• Breakdown Barriers: Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategist in earning a yes.
  • Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy
• Accountability: We need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.

Goals

• NSM Attainment: 100%
• CSAT: 4.2+
• Bookings: $150k for each half of the year (total across pod for H1)
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

What We Offer

• Competitive base salary plus performance-based bonus eligibility
• Medical, dental, vision, disability and life insurance coverage: 100% employer‑paid for you, 50% employer contribution for dependents
• Mental health support through Spring Health and Headspace membership
• Gympass access
• Unlimited PTO, paid company holidays, birthday off, end‑of‑year recharge (closed December 24 – January 1), paid parental leave
• Traditional 401(k) and Roth 401(k) with 3% company match
• Annual bonus based on tenure, scales over time
• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership

Work Environment Requirements

As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. You will collaborate primarily through virtual meetings (Zoom) and Slack. A laptop computer (PC or Mac available) and applicable computer software platforms and office productivity tools are required. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to View email address on ca.talent.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.