Paid Media Strategist Google Ads

Own paid media strategy remotely from Canada, South Africa, or the USA using Google Ads, Meta, LinkedIn, and Microsoft Ads. Shape decisions for B2B and growing-brand clients.

As a Google Ads Specialist at Blacksmith Agency, you will own paid media for a book of clients. You will make targeting, budget, roadmap, and campaign decisions. The work includes conversion tracking, attribution, and explaining performance narratives directly to clients on calls.

Key Responsibilities:

• Manage paid media across four advertising platforms
• Allocate budgets, adjust bids, and refine targeting
• Test creative and decide when campaigns should stop
• Maintain conversion tracking through GA4 and tag manager
• Build roadmaps and support retention, upsell, and relationships

Requirements:

• Three-plus years hands-on with Google Ads and Meta
• Experience building, running, and optimizing campaigns yourself
• Demonstrated movement in ROAS, CPA, or pipeline metrics
• Agency experience managing several clients simultaneously
• Clear spoken English for live calls with US clients

Bring paid media judgment, campaign expertise, and client communication skills to Blacksmith Agency’s AI-first digital agency work.