B2B Sales Representative Singapore

Vilgain is a premium European nutrition brand built around our “Quality First” philosophy. By combining uncompromising nutritional profiles with exceptional taste, we have established ourselves as a leading lovebrand in Central Europe . As we expand internationally, we are now looking for a driven B2B Sales Representative to help build Vilgain’s presence in Singapore .

This is a hands-on sales role in a greenfield market . You will be out in the market, meeting potential customers, opening new accounts, presenting our products, negotiating deals, and building long-term relationships with partners. You’ll have a high level of ownership and the opportunity to play a key role in establishing Vilgain in Singapore.

What You’ll Do

• Own New Business: Proactively identify and approach new B2B customers across retail, specialty stores, gyms, HORECA, distributors, and other relevant channels .

• Be Out in the Market: Spend a significant part of your time meeting clients in person, visiting stores and businesses, attending industry events, and building relationships on the ground .

• Prospect & Acquire: Build your own pipeline through cold outreach, networking, referrals, market research, and personal meetings. Turn prospects into long-term customers.

• Sell the Brand: Present Vilgain’s products and value proposition to potential partners and demonstrate why our quality, product range, and brand can win in the Singaporean market.

• Negotiate & Close: Lead commercial negotiations, prepare offers, agree on terms, and close new accounts.

• Build Relationships: Develop strong relationships with buyers, owners, category managers, and other key decision-makers.

• Grow Existing Accounts: Identify opportunities to increase sales, expand product listings, and develop successful partnerships.

• Bring Market Insights: Stay close to customers and competitors and share insights with our HQ to help us understand what works in Singapore.

• Own Your Numbers: Take responsibility for your pipeline, activity levels, new customer acquisition, revenue, and overall sales performance.

Your Profile

• B2B Sales Experience: Proven experience in B2B sales, business development, or account acquisition , ideally within Food & Beverage, FMCG, nutrition, retail, or consumer goods.

• Hunter Mentality: You genuinely enjoy winning new business . You are comfortable with cold outreach, rejection, and starting conversations with people who don't know the brand yet.

• Field Sales Experience: You enjoy being out with customers rather than behind a desk . Regular client visits and face-to-face meetings are a natural part of how you sell.

• Singapore Market Knowledge: You understand the local commercial landscape and ideally already have a relevant network across retail, HORECA, distributors, gyms, or specialty stores.

• Commercial Drive: You are motivated by measurable results and know how to build a pipeline, manage opportunities, negotiate, and close.

• Entrepreneurial Mindset: You are comfortable building something from scratch and taking ownership without a predefined playbook.

• Communication: Excellent spoken and written English and the confidence to communicate with business owners, buyers, and senior decision-makers.

• Mobility: You are comfortable with frequent travel across Singapore for client meetings and business development activities .

What We Offer

• Build a Market from Scratch: Take a hands-on role in establishing Vilgain in Singapore and directly influence our success in the market.

• High Ownership: You will have the freedom to shape your territory, build your pipeline, and decide how to win customers.

• A Brand People Want to Sell: Represent a fast-growing European nutrition brand with a strong product portfolio and a clear Quality First philosophy.

• International Environment: Work closely with our European HQ and become part of Vilgain’s international expansion.

• Performance-Based Growth: Competitive compensation with a performance-based bonus linked to your commercial results.

• Career Growth: As the Singapore business grows, so does the opportunity to take on more responsibility and grow into a larger commercial role.

See yourself in this role?

We’d love to hear from you. Send us your CV and tell us a little about yourself. We’re excited to meet you.