Dealer Performance Specialist

About Audi RED 

Welcome to Audi RED, a new and exciting opportunity to change the way partners work together. Audi RED is an organization founded on a true partnership between BIMM Management Group, a leading Toronto based digital and technology agency, and Audi, the automotive brand shaping the future of premium mobility. 

Audi RED aims to be the technology center of North America and eventually the globe for Audi’s digital experience ecosystem. It will be the center of excellence, innovation, design, and delivery. Built upon the foundation of a longstanding partnership, and a commitment to collective growth and success, Audi RED will be the bridge between agency and product, delivering the utmost in customer experience and service design through technologically driven solutions. 

Who we’re looking for   

We are looking for this person to be based in Western Canada (British Columbia, Alberta, Saskatchewan, and Manitoba), working on a Western Canada Time zone. 

We are looking for an experienced Dealer Performance Specialist to work with a group of OEM Auto Dealerships in North America. This role involves acting as a liaison between the Field Team, Audi Dealership Managers, Internal Stakeholders and cross-functional teams with a focus on program enrollments, support, training, issue resolution, and monitoring performance metrics with the intent of optimizing conversion. 

Responsibilities

• Liaison Role: Serve as a connection point between Dealers, Field Reps, 3rd Party vendors and Internal stakeholders facilitating communication and collaboration. 
• Program Enrollments: Handle the process of enrolling dealers in programs, likely related to the oADD platform. 
• Support & Training: Provide support to dealers on the platform, analytics and associated programs. Lead training initiatives for the dealer. 
• Subject Matter Expertise: Develop an in-depth understanding of the oADD program and platform to act as a reliable source of information, guidance and coaching. 
• Issue Resolution: Assist in resolving B2B and B2C issues that may arise from dealers or connected 3rd parties. 
• Metrics Monitoring & Improvement: Monitor and enhance performance and lead metrics for assigned dealers and oADD’s related performance of brand websites. 
• Program Education & Awareness: Assist field teams in educating and promoting awareness of the program among stakeholders. 
• Content Quality Assurance: Regularly assess the quality, accuracy, and relevance of all content on the website. Ensure that the content aligns with the brand's messaging, goals, and audience needs. 
• SEO Optimization: Evaluate content from an SEO perspective, ensuring that it contains relevant keywords, follows best practices for search engine optimization, and is structured to improve search performance. 
• Conversion Rate Optimization (CRO): Analyze how website content impacts visitor behavior and conversion rates. Implement strategies to improve user experience and encourage desired actions (e.g., purchases, sign-ups, inquiries). 
• Content Updates: Keep the website content up to date by removing outdated information, refreshing stale content, and adding new, relevant material. 
• Keyword Analysis: Conduct regular keyword research to identify new opportunities for content creation or optimization based on current search trends and user intent. 
• Performance Tracking: Monitor the performance of different content pieces using analytics tools to measure their effectiveness in attracting traffic and achieving conversion goals. 
• User Experience Evaluation: Assess how content contributes to the overall user experience (UX) of the website, ensuring it engages visitors and guides them through a seamless journey. 
• Compliance and Accuracy: Ensure all content complies with legal requirements, industry standards, and maintains accuracy and authenticity. 

Requirements

• 5+ years experience in website management, digital marketing, or related fields. 

Technical Proficiency: 

• Proficiency in web analytics tools (such as Google Analytics, Adobe Analytics) to analyze website performance metrics. 
• Knowledge of SEO principles, including on-page and off-page optimization strategies. 
• Familiarity with content management systems (CMS) and website optimization tools and CRM tools (Salesforce).

Analytical Skills: 

• Strong analytical abilities to interpret data, generate insights, and make data-driven decisions to improve website performance. 
• Experience in setting up, tracking, and analyzing key performance indicators (KPIs) related to website traffic, user behavior, and conversion rates. 

Digital Marketing Expertise: 

• Knowledge of digital marketing strategies, including PPC campaigns, social media marketing, content marketing, and email marketing. 
• Understanding of how various marketing channels contribute to website performance and overall online presence. 
• UX/UI Understanding: 
• Awareness of user experience (UX) and user interface (UI) best practices to enhance website usability and conversion rates. 
• Ability to conduct usability testing and gather user feedback to optimize website design and functionality. 

Project Management Skills: 

• Experience in managing website projects, coordinating with cross-functional teams, and overseeing website updates, improvements, and launches. 

Leadership and Communication: 

• Strong leadership skills to manage dealer relationships, set objectives, and drive performance improvements. 
• Excellent communication skills to collaborate with stakeholders, present findings, and convey recommendations effectively. 

Problem-solving and Adaptability: 

• Ability to identify issues affecting website performance and implement solutions proactively. 
• Capacity to adapt to evolving technologies, trends, and industry best practices to keep the website optimized and competitive. 

Nice to have 

• Relevant certifications in web analytics, SEO, digital marketing, or project management could be advantageous and demonstrate expertise in specific areas.
• Fluent in English and Mandarin.