Senior Product Manager - Performance

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.

Senior Product Manager, Performance

As a Senior Product Manager at Branch, you will play a critical role in shaping and scaling performance-driven products that help customers measure, optimize, and grow their businesses. This role requires a strategic, outcome-oriented product manager with deep curiosity for ad tech, strong cross-functional collaboration skills, and a bias toward customer and business impact. The ideal candidate has experience operating in complex, data-rich environments and translating ambiguous performance challenges into clear, high-impact product direction.

As a Senior Product Manager, you’ll get to:

• Own and drive performance-focused product initiatives from discovery through launch and iteration


• Partner closely with Engineering, Data, Design, and Go-to-market teams to align priorities and execute effectively


• Define product strategy, roadmap, and success metrics tied to customer outcomes and business goals


• Translate customer performance needs (measurement, attribution, optimization, scale) into clear product requirements


• Prioritize initiatives by balancing customer impact, business value, and technical feasibility


• Use quantitative data and qualitative insights to inform decisions and continuously improve product outcomes


• Support go-to-market efforts by enabling sales conversations and ensuring strong product narratives


• Communicate progress, tradeoffs, and results clearly to stakeholders and leadership

You’ll be a good fit if you have:

• 5+ years of product management experience, with at least 2 years in ad tech, martech, or performance-driven platforms


• Experience building products that support measurement, attribution, analytics, or optimization at scale


• Strong ability to work cross-functionally and influence without direct authority


• Comfort operating in ambiguous, fast-paced environments with competing priorities


• A data-informed mindset with the ability to tie product decisions to customer and business outcomes


• Excellent communication skills, with the ability to clearly articulate tradeoffs and product direction

This role does not qualify for relocation or visa sponsorship. 

This role is 100% remote in Canada. This role is not eligible for remote work in any other location.

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Canada is 127,000 - 165,000 CAD . Please note that this information is provided for those hired in Canada only. Compensation for candidates outside of Canada will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

A little bit about us:  

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

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