Sales Representative - Planter Track

Position Summary

UTV International is seeking an experienced and results-driven Technical Sales Representative to support the growth of its Forestry Division. This role is responsible for driving sales, building long-term customer relationships, and promoting specialized equipment, machinery, and technical solutions to customers across various industries.

The ideal candidate has a strong background in technical equipment sales , with the ability to understand customer operations, recommend appropriate machinery solutions, and provide technical guidance throughout the sales process. Experience in forestry, tree planting, or related industries is considered an asset, but candidates with experience selling industrial, construction, agricultural, mining, or other heavy equipment are strongly encouraged to apply.

Key Responsibilities

Sales & Business Development

• Develop and execute strategic sales plans to grow market share and achieve revenue objectives.
• Identify, target, and secure new business opportunities within existing and emerging markets.
• Build and maintain strong relationships with customers, contractors, distributors, and industry stakeholders.
• Promote UTV International's equipment, attachments, parts, and technical solutions.
• Manage the complete sales cycle, from prospecting and lead generation to proposal development, negotiation, and closing.
• Achieve or exceed assigned sales targets and key performance indicators (KPIs).
• Maintain accurate sales activities, forecasts, and customer information within the CRM system.

Technical Sales & Customer Support

• Assess customer operational needs and recommend equipment solutions that improve productivity and performance.
• Provide technical expertise on equipment features, capabilities, maintenance requirements, and operational best practices.
• Conduct product presentations, equipment demonstrations, and customer training sessions.
• Support customers with technical inquiries and coordinate with internal teams to deliver timely solutions.
• Gather customer feedback and market intelligence to support product improvements and future equipment development.

Market Development & Industry Awareness

• Monitor market trends, competitor activities, customer requirements, and emerging technologies.
• Identify new market opportunities and recommend growth strategies.
• Represent UTV International at trade shows, industry events, demonstrations, and customer meetings.
• Act as a trusted advisor by providing customers with insights and recommendations that support their business objectives.

Collaboration

• Work closely with engineering, production, and service teams to ensure customer satisfaction.
• Coordinate with internal departments to ensure timely delivery and after-sales support.
• Contribute to marketing initiatives, including product launches and promotional campaigns.

Qualifications & Experience

• Minimum of 3 to 5 years of experience in technical sales , equipment sales, machinery sales, or a related field.
• Proven success in business development and achieving sales targets.
• Experience selling or supporting heavy equipment, industrial machinery, construction equipment, agricultural equipment, forestry equipment, mining equipment, or similar technical products.
• Strong mechanical aptitude and the ability to understand and explain technical equipment solutions.
• Postsecondary education in engineering, mechanical technology, business, forestry, natural resources, or a related discipline is considered an asset.
• Experience within the forestry, silviculture, tree planting, or natural resources sectors is an asset but not required.
• Familiarity with equipment demonstrations, field support, and customer training is highly desirable.

  Skills & Competencies

• Strong technical consultative selling and business development skills.
• Excellent communication, presentation, and negotiation abilities.
• Ability to translate complex technical concepts into practical customer solutions.
• Strong problem-solving and relationship-management skills.
• Self-motivated with a high degree of autonomy and initiative.
• Comfortable working in both field and office environments.
• Proficiency in CRM systems and Microsoft Office.
• Bilingualism (English/French) is preferred.
• Portuguese or Spanish is a strong asset.  

Working Conditions

• Frequent travel to forestry sites, often in remote or rugged environments.
• Combination of office, fieldwork, and customer site visits.
• Valid driver’s license required.

What UTV International Offers

• Competitive base salary + commission structure
• Company vehicle or travel allowance
• Comprehensive benefits package
• Opportunity to work with innovative forestry equipment
• A dynamic and growing organization within the heavy equipment industry