Director, Sales (D2C) - Alberta

Director, Sales (D2C) - Alberta

Lead sales operations across all assigned provinces, providing executive leadership and strategic direction. As a key driver of growth, you identify new market opportunities, steer regional teams, and own the health of the sales pipeline for a significant portion of the business.

Key Responsibilities

• Executive Leadership & Management: Manage and mentor multiple Regional Sales Directors, delivering strategic guidance and support to drive performance and achieve provincial goals.
• Strategic Planning: Develop and execute multi‑year sales strategies for the territory, covering new market entry, product launches, and large‑scale sales initiatives.
• Budgeting & Financial Management: Oversee the sales budget for the multi‑provincial region, including headcount, marketing spend, and operational expenses to maximize profitability.
• Performance Oversight: Monitor provincial performance, analyze high‑level data and market trends to proactively identify opportunities and mitigate risks.
• Talent Management: Lead the development and retention of top‑tier leadership talent and maintain a robust succession plan for Regional Directors.
• Cross‑Functional Collaboration: Act as the primary sales liaison with executive‑level departments (e.g., Marketing, Product, Operations) to align sales goals with company‑wide objectives.
• Corporate Reporting: Prepare and present high‑level performance updates, forecasts, and strategic plans to the Senior Director of Sales and the executive team.

Qualifications & Expectations

• Reporting Structure: This role reports directly to the Senior Director of Sales.
• Leadership Excellence: Operate at a consistently high level, adhering to Neo’s leadership skills matrix.
• Strategic Execution: Proven ability to implement large‑scale, long‑term sales initiatives and new business ventures across a broad territory.
• Financial Acumen: Deep understanding of provincial budgets and the ability to ensure financial compliance and accurate forecasting across multiple regions.

Total Rewards

• Salary: Competitive base salary aligned with market ranges, with flexible cash and equity options tailored to your goals.
• Equity Ownership (Where Eligible): Full‑time team members share directly in the upside of one of Canada’s fastest‑growing companies, providing meaningful long‑term wealth‑building potential.

Benefits

• Redefine the financial landscape with top talent in Canada to help everyday Canadians win, and grow quickly while doing it.
• Ownership structure that enables you to share in our path to victory.
• Earn big with our short‑term incentive plans (STIP).
• Collaborate with the brightest minds to build something meaningful.
• Flexible health benefits and life insurance.
• 21 days PTO plus statutory holidays and personal leave.
• Health and personal spending accounts.
• Wide variety of discounts through our partner network.
• Parental top‑up and equity vesting during long‑term leave.
• Neo night events.
• Company‑wide huddles and education.

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We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Successful candidates will be required to undergo a security screening, including a criminal records check and a credit check.