Senior Manager, Creative Strategy & Production

Location: Hybrid - Sherbrooke/Montreal

The Senior Manager, Creative Strategy & Production is accountable for leading Sherweb's creative function across strategy, production, operations, and modernization. The role ensures creative work aligns with business objectives, supports a high‑performing team, and builds scalable systems, processes, and capabilities that enable the organization to deliver impactful creative experiences efficiently and consistently.

Creative Function Leadership

• Lead and evolve the day-to-day operations of the creative studio
• Support writers, designers, translators, videographers, and web developers through coaching, prioritization, and operational leadership
• Build a scalable creative operating model across the internal team while thoughtfully leveraging freelancers and external marketing agencies when appropriate
• Help establish clear ownership, accountability, and production workflows
• Own the definition, tracking, and management of KPIs and service levels to improve throughput, turnaround time, quality, and stakeholder satisfaction

Strategic Translation & Campaign Execution

• Partner closely with GTM and marketing leaders to ensure strategic intent is reflected in creative execution
• Improve how campaigns and initiatives are translated into actionable creative direction
• Help ensure campaign experiences feel cohesive across channels and touchpoints
• Strengthen collaboration between creative and marketing stakeholders

Creative Quality & Standards

• Ensure the consistency and quality of creative execution across campaigns and channels
• Help establish scalable creative standards, QA processes, and precedent libraries
• Reinforce strong audience‑centric storytelling and creative thinking
• Support the continued evolution of Sherweb’s brand

Workflow & Operational Modernization

• Improve creative workflows, intake processes, prioritization systems, and production operations
• Actively identify, implement, and scale the use of AI services and modern tools to improve efficiency, consistency, speed, and production capacity
• Help reduce reactive production patterns and improve operational clarity
• Support scalable and sustainable production planning
• Assess when work should be delivered through internal capacity versus freelancers or external agencies, and build the right resourcing model to scale output without compromising quality or efficiency

Requirements

• Has a minimum of 10 years of experience leading creative teams with clear accountability for performance and results
• Has built, scaled, or transformed creative functions, teams, or operating models
• Can connect business strategy with creative execution and marketing outcomes
• Is comfortable balancing creative quality, operational excellence, and business priorities
• Uses data, performance metrics, and stakeholder feedback to drive continuous improvement
• Has experience implementing modern tools, automation, or AI‑enabled workflows
• Works effectively across teams and builds strong relationships with stakeholders at all levels
• Knows how to raise standards while creating an environment where teams feel supported and empowered

Benefits

• Dynamic and flexible work environment: Beautiful offices designed for collaboration (Sherbrooke and downtown Montreal), access to cutting‑edge tools and technologies, results‑driven culture, supportive colleagues from diverse professional and cultural backgrounds, generous employee referral program
• Flexible Total Compensation Package: Base salary between $101,990 and $145,700 per year, vacation allowance based on prior experience, paid time off starting on day one, employee benefits program with savings at local merchants
• Unlimited growth opportunities: Close relationship with your direct manager, open communication to support development, multiple learning and development opportunities, tools to track progress and support career growth
• A vibrant social life: Rich calendar of virtual and in‑person activities to foster connection throughout the year

We believe in transparency and pay equity. The salary range provided is intended to give an indication of what you can expect for this role. However, we recognize that each candidate brings a unique set of skills and experiences. The final compensation package will be tailored to reflect the selected candidate’s qualifications and expertise, ensuring we remain competitive and fair in our offers.

Reasons for the requirement of English: Sherweb has international customers and fluency in English is the only way to ensure proper service delivery to them. The main tasks related to this position require written and oral communication with an English‑speaking clientele at all times.