Inside Sales Representative, Sales

Find Your Limitless with Reliance

By joining Reliance as an Inside Sales Representative, you’ll become an important team member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth, and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us

What will you do?

• Learn and grow as an important part of a team that cares about Reliance and its customers.


• Exceed customer experience and sales expectations.


• Deliver best-in-class service experience in a professional courteous manner to internal and external customers.


• Manage incoming calls and assist our customers with their requests, providing the right solution for the customer to drive sales.


• Develops and maintains in-depth knowledge of Reliance’s Commercial value proposition, including products and services offered and the value they create.


• Meet and exceed monthly sales targets and sales performance KPIs.


• Maintain expert-level knowledge of our products and services.


• Communicate (verbal and written) with internal partners on applicable customer-related interactions.


• Communicate effectively interdepartmentally and cross-functionally.


• Be a team player.


• Maintain positive customer relationships in order to deliver outstanding customer experience and retain customers.


• Resolve customer disputes and complaints within company guidelines, emphasizing on providing outstanding customer service.


• Contribute to continuous team improvements and business performance.


• Other duties as assigned.

What do we offer?

• The tools you need to succeed – including the tools for the job as well as training and development programs


• A successful and knowledgeable team to be part of and learn from


• Competitive base pay plus the ability to earn more tied to your success – the only limit is your potential


• A great benefits plan for you / your family


• Career paths so you can advance in the company


• A variety of perks for high-performing Team Members including the chance to win and be part of our annual President’s Club trip to a tropical destination


• Award-winning and one of Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive team

What do you bring?

• A growth mindset: above all else, we’re looking for people who are dependable, ambitious, and want to grow with Reliance


• Minimum 3+ years of Inside Sales or business-to-business experience


• Industry knowledge and/or experience working with HVAC and service protection plans is a strong asset.


• Results-driven individual who takes initiative to drive the business.


• Can do attitude with a customer focus.


• Superior problem-solving skills and analytical ability


• Top-notch customer service with both internal and external customers


• Responsive and easily adapts; embraces change.


• Ability and aptitude to recognize and positively address performance challenges.


• PC literate and adept with learning new systems, good working knowledge of MS Office and CRM


• Excellent time management and organizational skills

Why Reliance?

As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort® (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and Team Members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for four consecutive years since 2019. Reliance remains focused on sustainability, workplace safety, wellness, diversity, inclusivity, and prudent governance.

This posting is for an existing vacancy.

We use AI‑enabled tools to support parts of our selection process; however, every hiring decision is reviewed and finalized by our people.

Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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