Senior Manager of Media at Maxi Business
Loblaw Companies Limited
Maxi seeks a Senior Manager of Media Strategy. Champion innovative strategies that drive measurable outcomes and customer engagement across Quebec. In this role, you will act as the primary media partner for Maxi, leading strategic media initiatives that align with business goals. Your strong grasp of Quebec's media dynamics will ensure your strategies resonate with local audiences. This position not only involves strategic oversight but also developing and mentoring a team dedicated to achieving Maxi's growth objectives. Key Responsibilities:
- Serve as key media strategist for senior business leaders
- Develop annual media strategies aligned with customer goals
- Champion culturally relevant and locally informed campaigns
- Lead integrated media planning across various channels
- Establish and measure KPIs for media effectiveness
- 7–10 years in media strategy and execution
- Experience in the retail or grocery sector
- Proven ability to connect media to business results
- Strong leadership and team development skills
- Bilingual preferred for effective communication
Vacancy posted 7 days ago
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