Senior Director, Marketing Programs

DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 23 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!

About the role

We’re looking for a Senior Director, Marketing Programs to make sure DAVIDsTEA’s brand and marketing initiatives show up for our customers in an integrated, seamless manner, on time and in full. You’ll make sure every member of the marketing team has clarity on what they own, what they owe others, and when it’s due, across Website, Paid digital, Brand, Social, Email, Creative, and Product. You’ll own the integrated calendar, the workback schedules, and the prioritization process that turn good ideas into well-executed launches. This is a business-minded marketing role, not a creative or brand-strategy role. You’re pragmatic, structured, and proactive, you ask the direct question until the answer is clear, and you don’t wait to be told.

Sounds like you? Keep reading…

Responsibilities

Clarity & Accountability

• Make sure every contributor on every major initiative is explicit on deliverables, owner, format, and deadline, and chase open questions and missing inputs until resolved

• Hold stakeholders accountable for on-time, in-full delivery of briefs, approvals, and assets, and escalate early when timelines are at risk

• Flag risks early with a recommended resolution, not just a status update

Planning & Delivery

• Own the integrated marketing calendar and build workback schedules for all major initiatives, with named owners, milestones, and dependencies

• Run intake and capacity planning for the Creative team and agencies: scope and sequence requests, match demand to capacity, and track delivery against agreed scope, volumes, and deadlines

• Continuously improve planning processes, templates, and tools

Prioritization

• Facilitate prioritization using a consistent framework tied to KPIs and business outcomes, with tradeoffs laid out for decision-makers

• Require a defined success measure and measurement plan for every major initiative before it enters the calendar, with proxy measures for brand and awareness work

• Make capacity limits visible and bring prioritization conflicts to leadership for decision

Cross-functional Connection

• Run a standing planning rhythm across all marketing functions, with clear agendas and follow-through

• Maintain a single brief template and a handoff standard for creative assets and key visuals

• Bring Product (assortment, merchandising, and launches) into the plan early

Reporting

• Report on-time, in-full rate, capacity utilization, and initiative status to leadership on a regular cadence

What this role does not do: set creative direction, define brand strategy, own channel performance

So are YOU our next Senior Director, Marketing Programs?

Requirements

Who you are

• A business-minded marketer: commercially oriented, process-driven, and more interested in how work gets delivered and what it returns than in the creative idea itself

• Pragmatic and detail-oriented, and a self-starter who figures things out rather than waiting for direction

• Comfortable asking the direct question, chasing the answer, and holding colleagues at every level to shared commitments

• Comfortable running many concurrent launches against fixed deadlines

• Energized by improving how work gets done, not maintaining the status quo

What you’ve done

• 7+ years in marketing operations, marketing planning, or marketing program management, ideally in retail, ecommerce, CPG, or DTC

• Run multi-team calendars and workback schedules across concurrent campaigns and launches

• Used KPIs and basic P&L thinking to make prioritization tradeoffs

• Worked fluently across marketing disciplines (brand, social, email, paid, creative production) without having been a creative or brand marketer

• Used project and workflow tools (Wrike, Asana, Monday, or similar)

• Written clear briefs and concise status updates

Sound good? Then join us in our mission of making the world smile— one cup at a time.

DAVIDsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.

Please let us know if you require accommodation during the recruitment process. 

Benefits

• Insurance
• Paid holidays
• Life insurance
• Insurance of medical and paramedical expenses
• Dental insurance
• Sick leave
• Employee Assistance Program (EAP)
• Employee discounts
• Free parking
• Recognition of years of service
• Long Term Disability Insurance