Project Manager (MarTech)

MarTech Project Manager

Location: Vaughan, ON (Hybrid)

Duration: 6-12 Month Contract plus extensions

Rate: 40-50/hour depending on relative experience

Reason for opening: net new role

Overview

Our client is seeking a MarTech Project Manager to lead a major CRM and Customer Data Platform (CDP) transformation initiative. This is a newly created role driven by the organization's investment in modernizing its marketing technology ecosystem.

Reporting to the Head of Digital & Technology, this individual will partner closely with Marketing, Data, Product, Technology, and external implementation partners to oversee the migration from existing CRM and CDP solutions to a new ecosystem, including Braze and a CDP solution built within Snowflake .

The successful candidate will act as the primary business-side lead for the project, ensuring requirements are gathered and documented, stakeholders are aligned, key decisions are made, risks are managed, and implementation partners are accountable for delivery.

Key Responsibilities

• Lead a large-scale CRM and CDP migration initiative from planning through implementation.
• Serve as the primary liaison between business stakeholders, technical teams, and external vendors.
• Gather, document, and manage business requirements across Marketing, Data, Product, and Technology teams.
• Drive project timelines, governance, stakeholder alignment, risk management, and delivery tracking.
• Coordinate the migration and implementation of Braze and supporting customer data solutions.
• Translate customer engagement, segmentation, personalization, and lifecycle marketing requirements into actionable project deliverables.
• Partner with internal teams and implementation partners to ensure successful integrations across CRM, CDP, and data platforms.
• Facilitate key project decisions and hold vendors accountable for commitments and deliverables.
• Support process improvements and governance practices that enable long-term success of the new MarTech ecosystem.

Required Qualifications

• 5+ years of experience in Project Management, Marketing Technology (MarTech), CRM, Customer Data Platforms (CDPs), Marketing Automation, or related digital customer engagement environments.
• Experience leading or supporting CRM, CDP, MarTech, or customer data migration and implementation projects.
• Hands-on familiarity with platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Algonomy , or similar customer engagement technologies.
• Strong understanding of customer segmentation, lifecycle marketing, journey orchestration, personalization, and first-party data strategies.
• Experience collaborating across business, technical, and vendor teams to deliver complex technology initiatives.
• Proven ability to translate business requirements into scalable technology solutions.
• Strong project management, stakeholder management, and organizational skills.
• Analytical mindset with the ability to identify risks, opportunities, and optimization strategies.
• Experience with Jira and/or Confluence .

Preferred Qualifications

• Experience with Braze implementations or migrations.
• Experience with Snowflake , HighTouch , or similar cloud data platforms.
• Experience working in Agile environments.

Project Highlights

• Newly created role supporting a strategic MarTech transformation.
• Replacement of existing CRM and CDP partners.
• Migration to Braze as the organization's customer engagement platform.
• Development of a customer data platform solution within Snowflake .
• Significant cross-functional collaboration across Marketing, Data, Product, Technology, and external vendors.
• Opportunity to represent the business, influence key decisions, and drive a high-visibility enterprise transformation initiative.

Please Note: We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.