Business Development Associate

We are seeking a motivated and curious Business Development Associate to support our Sales and Business Development team in identifying new business opportunities, researching target accounts, and contributing to revenue growth initiatives.  

In this role, you will gain hands-on exposure to enterprise technology sales, the Microsoft partner ecosystem, AI transformation, and strategic account development. You will work alongside experienced sales leaders while supporting business development, market research, CRM management, and client engagement activities.  

Key Responsibilities

• Research prospective clients across key industries and identify relevant decision-makers  

• Build and maintain target account lists using CRM tools and market research  

• Support outbound prospecting campaigns through email and other channels  

• Assist with lead qualification, opportunity tracking, and pipeline updates  

• Prepare account research and briefing documents for client meetings  

• Help organize webinars, client events, and marketing campaigns  

• Maintain accurate CRM records and sales pipeline data  

• Monitor industry trends, AI adoption, and Microsoft ecosystem developments  

• Collaborate with sales, marketing, and consulting teams on growth initiatives  

• Support proposal development and other business development activities as needed  

Ideal Candidate  

The ideal Business Development Associate is an early-career professional who is curious about technology, AI, cloud transformation, and enterprise sales. They are organized, proactive, and eager to learn how consulting, Microsoft technologies, and client engagement come together to create measurable business outcomes.  

• Strong communication and interpersonal skills  

• Excellent research and organizational abilities  

• Interest in technology, AI, cloud computing, and digital transformation  

• Comfortable learning new software and business tools  

• Self-motivated, detail-oriented, and eager to learn  

• Enjoys connecting with people and building relationships  

• Thrives in a collaborative, fast-paced environment  

We are looking for someone who wants to build a career in technology sales, consulting, or business development and is excited to learn how organizations use Microsoft solutions to accelerate AI-led transformation.  

Requirements

• Recently completed a post-secondary program in Business, Commerce, Marketing, Technology, or a related field  

• Strong written and verbal communication skills  

• Strong research, organization, and attention to detail  

• Interest in enterprise technology, AI, cloud, and digital transformation  

• Experience with Microsoft Office tools  

• Familiarity with CRM platforms is considered an asset  

• Ability to work independently and collaboratively in an in-office team environment  

About Optimus  

Optimus is a leading systems integrator helping organizations become frontier firms by accelerating their adoption of cloud, data, and AI.  

We work closely with Microsoft and mid-market enterprise clients to drive measurable business transformation through the Microsoft ecosystem—including Azure, Microsoft Copilot, Microsoft 365, Dynamics 365, and Power Platform.