Senior Manager, Retail Sales

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Retail Sales based in Canada.

This is a senior commercial leadership opportunity focused on driving retail sales growth across a geographically dispersed Western Cornbelt territory.
You will lead and develop a team of Retail Sales Managers and Specialists while shaping regional go-to-market strategies.
The role combines strategic planning, customer development, financial management, and hands-on commercial execution.
You will build relationships with key retail, distribution, and grower accounts and identify opportunities to expand market presence.
Working closely with marketing, agronomy, product, supply chain, and commercial leadership teams, you will translate business priorities into measurable results.
The position offers significant influence over talent development, operational excellence, customer engagement, and profitable regional growth.
Success will require strong agricultural industry knowledge, executive presence, financial acumen, and a disciplined approach to execution.

• Lead and develop the retail sales organization: Manage, coach, mentor, and develop a geographically dispersed team of Retail Sales Managers and Specialists, establishing clear expectations, accountability measures, performance goals, and development plans.
• Set regional commercial strategy: Develop and execute short- and long-term sales strategies aligned with organizational growth objectives, translating broader business priorities into actionable plans and measurable outcomes.
• Drive sales and demand generation: Lead customer engagement, demand-generation, training, marketing, and business development activities to increase adoption and sales of Performance Products and Bioscience solutions.
• Develop strategic customer relationships: Build and strengthen relationships with major retail, distribution, and grower accounts while identifying emerging customer needs, competitive dynamics, and market opportunities.
• Execute go-to-market initiatives: Partner with sales and cross-functional leaders to create differentiated value propositions, customer growth programs, and effective regional commercial strategies.
• Improve sales operations: Establish efficient workflows, operating rhythms, account-planning processes, and sales-management practices that improve productivity, forecasting, pipeline management, and customer engagement.
• Leverage data and technology: Use Salesforce, Microsoft tools, CRM platforms, and business analytics to improve opportunity management, forecasting accuracy, sales execution, and decision-making.
• Manage financial performance: Oversee regional travel and entertainment and CIF budgets, evaluate profitability and ROI, develop business cases, and allocate resources according to strategic priorities.
• Collaborate across the organization: Work closely with Marketing, Product Management, Agronomy, Supply Chain, Finance, and Commercial Leadership to coordinate initiatives and drive regional performance.
• Influence senior stakeholders: Lead regional and national meetings, present business updates, communicate recommendations, and influence decisions through strong business judgment and executive presence.
• Lead change and continuous improvement: Support organizational transformation, identify operational gaps, and implement scalable improvements that strengthen commercial effectiveness.
• Measure and deliver results: Drive performance against sales growth, market share, revenue, profitability, product adoption, forecast accuracy, employee engagement, customer relationships, and strategic initiative targets.

Requirements:

• Education: Bachelor’s degree in Agriculture, Agronomy, Agricultural Business, Business Management, Marketing, or a related discipline.
• Industry experience: 10+ years of experience in fertilizer, crop nutrition, crop protection, biologicals, seed, agribusiness, or related agricultural input sales, including substantial experience within the organization or equivalent industry expertise.
• Leadership experience: At least 5 years managing sales teams, with a demonstrated track record of building high-performing teams, developing talent, establishing accountability, and delivering commercial results.
• Commercial expertise: Proven success developing regional or national sales strategies, driving revenue growth, managing strategic accounts, and executing go-to-market initiatives.
• Agricultural market knowledge: Strong understanding of retail distribution models, agricultural input markets, customer needs, channel management, and competitive dynamics.
• Financial acumen: Ability to understand financial drivers, manage budgets, assess profitability and ROI, develop business cases, and use data to guide commercial decisions.
• Technology proficiency: Strong proficiency with Microsoft Office, Salesforce, CRM platforms, sales analytics, and related business systems.
• Strategic planning: Strong capabilities in business planning, forecasting, resource allocation, and translating strategic objectives into measurable sales plans.
• Change leadership: Experience leading organizational change, commercial transformation, process improvement, or similar initiatives.
• Communication and influence: Exceptional presentation, communication, relationship-building, and stakeholder-management skills, including the ability to influence senior leaders.
• Execution mindset: Self-directed, commercially focused, organized, resilient, and comfortable operating with a strong bias toward action and measurable outcomes.
• Customer orientation: Demonstrated ability to understand customer needs, build trusted relationships, and translate market insights into profitable growth opportunities.
• Travel: Ability and willingness to travel approximately 50–60% .
• Preferred credentials: MBA, master’s degree, Certified Crop Adviser (CCA), or another relevant advanced certification is an asset but not required.

Benefits:

• Competitive compensation: Competitive base salary with bonus incentives.
• Paid holidays: 11 paid holidays annually.
• Retirement benefits: 401(k) plan with company matching and an annual company contribution.
• Paid time off: Paid sick leave and paid vacation time.
• Healthcare coverage: Medical, dental, and vision insurance.
• Financial protection: Life and disability insurance.
• Professional development: Tuition reimbursement opportunities.
• Family support: Paid maternity and paternity leave.
• Career growth: Opportunity to lead a significant regional commercial organization and influence long-term sales strategy.
• Inclusive workplace: Commitment to diversity, equal opportunity, and building a representative workforce in Canada.