Lifecycle Marketing Strategist- Future Opening (Remote Canada)

Overview: 

At Directive, we take solving complex performance marketing problems for SaaS companies seriously. We demonstrate this by only working with clients who share our values and by giving your team ample time to focus on hitting your client’s goals. 

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

We are seeking a Revenue Operations Manager to help deliver outstanding services to the clients in our Marketing Operations line of business. The ideal candidate will have 3+ years of experience managing a Hubspot, Pardot and/or Marketo instance (if client-side) or 1-2+ years of experience managing Hubspot, Pardot and/or Marketo instances (if agency-side).

This person will work directly with the Director of Marketing Operations and should be a growth-minded individual that helps identify opportunities for cross-sell and upsell within existing clients while providing excellent service.

Key areas of understanding that will be of benefit to this role include but are not limited to Lead LifeCycle, Lead Scoring, Lead Routing, Nurture and Email Campaigns, Integrations, ABM and Reporting. 

• Serve as both staff augmentation and strategic advisor for marketing operations processes for B2B Tech and SaaS clients

• Identify and communicate opportunities to grow our business with clients in the Marketing Operations line of business and other lines of business

• Stay up to speed on best practices in the Marketing Operations world including ABM, lead routing, sales qualification methodologies and more

• Develop deep relationships with multiple contacts within client organizations to ensure that they renew contracts

• Direct communication with clients including email, Slack and Zoom

• Become an expert in multiple martech and salestech tools so that you can make educated recommendations to clients

• Owning tasks and milestones within client projects and seeing those through to their fruition

What You Offer:

• Minimum 2-3 years of Hubspot, Pardot and/or Marketo expertise and the ability to own multiple Hubspot, Pardot and/or Marketo instances for our clients

• Understanding of how to optimize marketing operations processes that lead to revenue growth for our clients

• Data-driven marketer that can help clients curate and optimize their data, build reports and dashboards and help analyze what’s working and what’s not working

• The ability to communicate with clients directly, oftentimes with a Director or above level

• A desire to learn and grow in your career

• Must have agency experience

• Must have experience working directly with clients

What Success Looks Like:

• The Director of Marketing Operations can assign you with a book of clients to manage and can give you the autonomy and authority to manage client goals and relationships

• Our clients stay with us longer and leave more positive feedback in our Net Promoter Score surveys

• You’re able to grow the revenue of your existing clients so that we need to hire someone to support you with your clients

• Mentoring other new hires as they join the team

What We Offer

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! 

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to View email address on jobs.jobcopilot.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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