Senior Lifecycle Marketing Manager
$130k - $150k per yearMaple
Build better healthcare together
Maple's purpose is to meet the world's healthcare needs. We're Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we're proud that over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care. We enable people to take control of their health and push the boundaries of what's possible every day.
Bold minds. Big impact. A career at Maple is about making an impact. We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose. Here, you'll do work that changes lives — including your own.
The role
As we continue to scale our subscription business and expand into new specialty care offerings, we're looking for a Senior Manager, Lifecycle Marketing to own the strategy and execution of how we communicate with Maple users across their entire journey — acquisition, activation, engagement, retention, reactivation, and lifetime value.
In this role, you'll shape a data-driven lifecycle program from the ground up — deciding what to build, what to test, and how to measure it — while partnering across Marketing, Product, Data, and Business Development to deliver experiences that actually move the business.
Your responsibilities
As the Senior Manager, Lifecycle Marketing, you will:
Lead the strategy, development, execution and optimization of lifecycle marketing across the full member journey — acquisition, onboarding, engagement, retention, reactivation and win-back
Build and optimize multi-channel journeys across email, SMS, push and in-app for consumer, employer and partner audiences using our marketing automation platform
Turn customer insights, behavioural data and experimentation into scalable programs that grow LTV, lift retention and improve activation
Partner cross-functionally with Product Management, Data and Business Development to deliver personalized experiences that drive measurable outcomes
Design and run a rigorous A/B testing roadmap — set the hypotheses, ship the tests, share the learnings across the business
Shape the segmentation strategy, measurement framework and reporting infrastructure that make the whole program smarter over time
What success looks like
In your first 90 days, you'll get to know Maple's lifecycle marketing inside and out — auditing every existing program, reviewing funnel performance, and pressure-testing our segmentation, testing roadmap and measurement frameworks. You'll continue building out lifecycle programs behind our newer service lines, ship a few quick-win optimizations to onboarding and retention. You'll walk out of it with a lifecycle marketing roadmap that ladders up to Maple's business goals, and strong relationships with the partners you'll rely on across Marketing, Product, Data and Business Development.
Over your first 12–18 months, you'll build the scalable processes, playbooks and reporting infrastructure that turn lifecycle into a repeatable growth engine. You'll partner with Product to influence the member experience, launch lifecycle campaigns behind new products and service offerings, and use behavioural insights to shape roadmap decisions across the business. Success shows up in the numbers — new user to paying member conversion, onboarding completion, retention, churn, LTV and revenue attributable to lifecycle.
What you'll bring
7+ years of lifecycle, CRM, retention or growth marketing experience
A track record of building and optimizing lifecycle programs in a subscription, marketplace, SaaS, digital health or consumer tech environment
Deep hands-on experience with marketing automation platforms — Braze, Iterable, Salesforce Marketing Cloud,
HubSpot, Customer.io or similar
Strong analytical skills and the ability to use data to drive decisions
Experience designing and running A/B testing programs end-to-end
Sharp cross-functional collaboration and stakeholder skills — you know how to bring people along
Strong project management and execution — you get things shipped
A gift for translating customer insights into scalable programs
Nice to have:
Experience in healthcare, digital health or another regulated industry
Subscription business experience
SQL or advanced analytics experience
Familiarity with customer data platforms (CDPs) and customer journey orchestration tools
Play to your strengths. Finding the right fit goes both ways — so this section is yours to complete. When you join, you'll add the unique strengths you bring that aren't captured above.
How we'll support you
We recognise our people's health is everything. That's why we take care of them.
Maple for you and your family: 24/7 access to general practitioners, pediatrics and mental health therapy for you and your family. Care starts on day one
Comprehensive health coverage: Medical, dental and life insurance because your peace of mind — and your loved ones — matter most
Health spending account: Extra funds to cover the essentials that make a difference, from new glasses to specialised therapy
Flex benefits: An annual budget built for your growth and well-being. Use it for professional development, wellness expenses or a one-time boost to your retirement savings. You choose what matters most
Health days: Life happens. We provide 10 dedicated days for rest, medical appointments or caregiving, so you can show up at your best
Destination days: Work from anywhere. Enjoy the flexibility to work internationally in eligible countries for up to five days per year
Group retirement savings plan: We're here for the long haul. Invest in your future with our group retirement plan
The details
Job type: Existing vacancy, full-time
Hiring manager: Senior Director, Performance and Digital
Location: Hybrid, 225 Richmond Street West, Toronto, ON
Start date: August 2026
Vacation: 4 weeks
Pay range: $130,000 - $150,000
Offers can vary depending on skills, experience and readiness to meet Maple's expectations for this level. We encourage open conversations about pay. If you have questions about how compensation works at Maple, you're welcome to ask at any point in the interview process.
We're committed to the safety and security of our platform. Please note that any offer of employment is subject to a criminal record check (EPIC) and identity verification. Additional checks, including employment or education verification, may be conducted depending on the role's requirements.
Use of artificial intelligence
We don't currently use artificial intelligence (AI) or automated tools to screen, assess or select candidates. Every application is thoughtfully reviewed by our Talent Acquisition team or hiring managers.
- ...proven success we’re the world's leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp,... ...where you’ll thrive. The Role We're looking for a Senior Lifecycle Marketing Manager to lead the next chapter of CRM across our portfolio of...SeniorLong term contractFull time
- ...making healthcare better for Canadians. What we're looking for: We’re looking for an experienced and results-driven Senior Lifecycle Marketing Manager to join our Marketing team! This role is central to ensuring our customers have a frictionless and personalized...SeniorLong term contractFull timeInternshipWork at officeRemote workFlexible hours
$119.3k - $160k per year
...—and where you can take your career to the next level. Join us and be part of the play! Position Overview As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution...SeniorFull timeLocal area- ...’re creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most... ...you! About the Role LumiQ is looking for a hands-on Lifecycle Marketing Manager to help build our email and engagement programs from scratch...SuggestedFull timeInternshipWork at officeRemote workFlexible hours
$90k - $140k per year
...Canadians feel confident about money. About the Role: As a Lifecycle Marketing Manager, you will own the end-to-end strategy and execution of... ...skills to manage cross-functional partnerships and reporting for senior audiences. Nice to Have: Hands-on Braze experience...SeniorRemote jobFull timeInternshipWork at officeFlexible hours$95k - $110k per year
...Place to Work! Your Role Clarius is looking for a Lifecycle Marketing Manager to build and lead the programs that turn marketing interest... ...SMS. This is a highly hands-on role for a strategic marketer who is also an exceptional writer . You’ll develop campaign...Remote jobFull timeInternshipWorldwideFlexible hours- ...Responsibility: 7shifts is an all-in-one team management software platform designed for the... ...teams can achieve together. As the Lifecycle Marketing Manager, you will be responsible for the... ...of unpaid customers. Reporting to the Senior Manager, Integrated Marketing, you'll take...SeniorLong term contractFull timeInternshipRemote workHome officeFlexible hoursDay shift
$75k - $115k per year
...learn more about the opportunity: We're looking for a CRM & Lifecycle Marketing leader to own the customer relationship post acquisition ,... ...at the intersection of retention marketing and subscription management, with a secondary mandate to support top of funnel nurture...SeniorLong term contractInternshipWork at officeShift work2 days per week- ...Description The Senior Manager, Marketing (North America) will lead the strategic and creative direction of our marketing efforts across digital... ...teams and maintain strong communication throughout project lifecycles. Requirements Experience: 5+ years in marketing,...SeniorFull time
$117k - $143k per year
...stronger, more resilient businesses. We're looking for a Lifecycle Marketing Lead to own Relay's self-serve acquisition lifecycle, the programs... .... You'll sit on the Lifecycle Marketing team, report to the Manager, Lifecycle Marketing, and partner with Demand Gen, Marketing...Full timeInternship- ...sustainable practices, and philanthropic initiatives that reflect our values and long-term vision. Job Overview As Lifecycle Marketing Manager (12-18months) you are the connective tissue between Mejuri and her customer. You own the calendar, the team, and the strategy...Long term contractFull timeContract workWork at officeRemote workWork from homeWorldwideShift work2 days per week3 days per week
$110k - $150k per year
...CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted... ...the Role We’re looking for a highly strategic Senior Content Marketing Manager to own the complete lifecycle of our content: strategy, execution, and distribution...SeniorFreelanceRemote workWork from homeFlexible hours- ...TAG Software Group is seeking a Senior Marketing Manager with strong experience in B2B SaaS and/or EHSQ software, capable of owning positioning,... ...product lines. This role owns the full end-to-end marketing lifecycle from brand awareness and demand generation through to pipeline...SeniorLong term contractPermanent employmentRemote work
$80k - $90k per year
...incredible Retail team! Here’s our Current Opening: Position: Senior Marketing Manager Reports to: Executive Director, Retail Division:... ...marketing program — homepage, category, email, paid, and lifecycle — partnered with the Marketing Manager to drive site traffic...SeniorFull timeInternshipShift workWeekend work$110k - $135k per year
...products are evolving, newer products are being commercialized, and we’re exploring how to reach new audiences and markets. As our Senior Growth Marketing Manager , you’ll help turn that opportunity into demand. You’re not walking into a blank slate, and you’re not...SeniorFull timeFixed term contractInternshipRemote work$135k - $165k per year
...stronger, more resilient businesses. We're looking for a Senior Integrated Marketing Manager to sit on Relay's Brand team and own integrated campaigns across our marketing org. Today, Brand, Demand Gen, Lifecycle, Product Marketing, and Influencer each run strong work....SeniorInternshipSeasonal work$114k - $164k per year
...organizations to source, contract, manage, and pay talent across the... ...software development, sales & marketing, customer support, finance &... ...Lifted and follow on LinkedIn. Lifecycle Marketing is a horizontal team... ...’s 2026 priorities. This is a senior individual contributor role...SeniorLong term contractContract workTemporary workFreelanceWork at office3 days per week- ...limit corporate cards, automated expense management, next-day bill payments, high-yield... ...About the Role At Float, Product Marketing Managers are adoption architects—they own... ...improve usage and engagement 2. Go-to-Market & Lifecycle Programs Lead and support product launches...SeniorFull timeWork at office
$139.5k - $170.5k per year
...stronger, more resilient businesses. We're looking for a Senior Product Marketing Manager, Product-Led Growth to join our fast-growing Product Marketing... ...page, the first screen after signup, and the week-three lifecycle email should tell one story. You define the story and...SeniorPrice workFull timeInternship$103.5k - $153.5k per year
...role, you will lead the end-to-end go-to-market strategy for Canada, which represents one... ...based in Toronto, which includes the direct management of a regional events specialist. The team... ...skills, with total comfort presenting to senior executives and aligning cross-functional...SeniorLong term contractPermanent employmentFull timeTemporary workWork at officeWork from homeFlexible hours- ...organizations modernize financial operations, increase visibility, and optimize spend across the enterprise. We are looking for a Sr. Marketing Manager that will be responsible for building integrated marketing campaigns that drive pipeline for the sales team. They will be...SeniorFull timeFor contractorsSeasonal workLocal areaFlexible hours
$38 - $42 per hour
...Role Overview We are seeking a Lifecycle Marketing Specialist to support the development, execution... ...-Channel Orchestration Build and manage cross-channel lifecycle programs across... ..., including but not limited to external market benchmark data, geographic location, and...Full timeTemporary workWork at officeLocal area2 days per week$155k - $165k per year
...Compliance officers, mission managers, and administrators have their... ...Are you an AI-first marketer who is both a strategic thinker... ...builder? We are looking for a Senior Growth Marketing Manager to serve... ...optimize the entire customer lifecycle, from initial awareness and acquisition...SeniorFull timeInternshipFlexible hours$93k - $120k per year
...Senior Digital Marketing Manager ➡️ Ready to own and scale the digital engine responsible for pipeline, demos, and revenue? ➡️ Excited to build... ...IP and R&D teams collaborate across the entire innovation lifecycle, using domain-specific AI to accelerate the creation of...SeniorFull timeWork at officeLocal areaWorldwide$120k - $140k per year
...from you! What We’re Looking For We’re looking for a Senior Product Marketing Manager to help build the product marketing function at... ...Product, Sales and Marketing together around a clear go-to-market strategy. You’ll own the foundational product marketing...SeniorInternshipWork at office3 days per week- ...SENIOR MARKETING MANAGER, The Successful Investor Inc. We are an established investment publishing firm with 30 years’ experience in subscription marketing. We help people across Canada invest more successfully. The Successful investor is currently seeking a creative,...SeniorFull timeSeasonal workWork at officeRemote work1 day per week
$136k - $170k per year
...to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business...SeniorHourly payFull timeWork at officeFlexible hours3 days per week$85k - $115k per year
...Description As a Senior Account Manager at Trevant, you are the point person for your accounts, the person who represents Trevant to the client... ...Requirements ~3 to 6+ years of experience in influencer marketing, creator operations or a related agency role. ~ Hands-on...SeniorFull timeShift work- ...companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts, and industry-... ...We just relaunched our website and we're expanding into new markets, which means there's a stack of high-impact conversion work ready...SeniorFull timeWork at officeShift work
$110k - $120k per year
...is to help our customers free up their time by making people management ridiculously easy, so they can focus on their passion.... ...doing what they love. The Role: We’re looking for a Senior Growth Marketing Manager to join our growing Revenue Marketing team! In this...SeniorFull timeWork at officeRemote work
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Senior Lifecycle Marketing Manager. Be the first to apply!
- senior account executive Toronto, ON
- senior finance manager Toronto, ON
- senior accountant remote Toronto, ON
- sr. IT support analyst Toronto, ON
- senior php developer Toronto, ON
- senior law clerk Toronto, ON
- senior policy analyst Toronto, ON
- senior building operator Toronto, ON
- working with seniors Toronto, ON
- senior cyber security analyst Toronto, ON