Senior Lifecycle Marketing Manager
#legend
About Covers and Legend
Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.
We're proudly part of Legend. At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
We're looking for a Senior Lifecycle Marketing Manager to lead the next chapter of CRM across our portfolio of sports brands. Reporting to the Head of Marketing, you'll own the lifecycle marketing strategy, define the roadmap, and shape how millions of sports fans engage with our brands throughout their customer journey: across email, push, SMS, and in-app messaging.
This is a rare opportunity to own lifecycle marketing across a portfolio of brands, each at a different stage of CRM maturity. Working closely with Product, Marketing, Content, Data, and Engineering, you'll create highly personalized customer journeys that drive acquisition, engagement, retention, and long-term loyalty.
As the dedicated lifecycle leader for the portfolio, you'll have the autonomy to influence platform capabilities, establish best practices, and position CRM as a key driver of commercial growth.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
Your Impact
- Own and evolve the lifecycle marketing strategy across our portfolio of sports brands, driving long-term customer growth.
- Lead initiatives that grow membership, optimizing acquisition, activation and conversion throughout the customer journey.
- Design and optimize automated customer journeys, using segmentation, personalization and experimentation to increase engagement, retention and lifetime value.
- Define the CRM roadmap, influencing platform capabilities and positioning CRM as a key driver of commercial growth.
- Partner with Product, Content, Data and Marketing to deliver seamless customer experiences that support business objectives.
- Lead and develop the CRM team, establishing best practices and fostering a culture of continuous improvement.
What You'll Bring
- Proven experience leading lifecycle marketing or CRM strategy within a digital consumer business.
- Deep expertise with modern CRM and marketing automation platforms (such as HubSpot, Salesforce Marketing Cloud, Braze, XtremePush, Iterable or similar). Experience with XtremePush is an advantage.
- Strong expertise in customer segmentation, personalization and designing end-to-end lifecycle journeys.
- Experience using data, experimentation and analytics to optimize customer engagement and commercial outcomes.
- A track record of influencing cross-functional stakeholders and translating business goals into customer-focused lifecycle strategies.
- Experience building or scaling CRM programs within a fast-paced, high-growth digital business. Experience in sports, betting, gaming, affiliate marketing, media or digital publishing is a plus.
- Experience in sports, betting, gaming, affiliate marketing, digital publishing, media or another high-growth digital consumer business is highly desirable.
The Interview Process
1st: Initial Chat with Talent Partner (30 mins via Zoom)
2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
3rd: Case study - you will be given 5 days to complete the task and present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits, please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [email protected] , and we'll do all we can to support you.
- ...making healthcare better for Canadians. What we're looking for: We’re looking for an experienced and results-driven Senior Lifecycle Marketing Manager to join our Marketing team! This role is central to ensuring our customers have a frictionless and personalized...SeniorLong term contractFull timeInternshipWork at officeRemote workFlexible hours
$130k - $150k per year
...As we continue to scale our subscription business and expand into new specialty care offerings, we're looking for a Senior Manager, Lifecycle Marketing to own the strategy and execution of how we communicate with Maple users across their entire journey — acquisition, activation...SeniorFull timeSecond job$90k - $140k per year
...Canadians feel confident about money. About the Role: As a Lifecycle Marketing Manager, you will own the end-to-end strategy and execution of... ...skills to manage cross-functional partnerships and reporting for senior audiences. Nice to Have: Hands-on Braze experience...SeniorRemote jobFull timeInternshipWork at officeFlexible hours$105k - $125k per year
...United States. We are a rapidly growing banking and financial management platform for individual landlords and real estate investors.... ...PayPal, eBay, Google, and more. About The Role The Lifecycle Marketing Manager sits on the Growth Marketing team and is responsible...SuggestedFull timeInternshipWork at officeRemote workHome officeFlexible hours2 days per week- ...’re creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most... ...you! About the Role LumiQ is looking for a hands-on Lifecycle Marketing Manager to help build our email and engagement programs from scratch...SuggestedFull timeInternshipWork at officeRemote workFlexible hours
$95k - $110k per year
...Place to Work! Your Role Clarius is looking for a Lifecycle Marketing Manager to build and lead the programs that turn marketing interest... ...SMS. This is a highly hands-on role for a strategic marketer who is also an exceptional writer . You’ll develop campaign...Remote jobFull timeInternshipWorldwideFlexible hours$119.3k - $160k per year
...—and where you can take your career to the next level. Join us and be part of the play! Position Overview As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution...SeniorFull timeLocal area- ...sustainable practices, and philanthropic initiatives that reflect our values and long-term vision. Job Overview As Lifecycle Marketing Manager (12-18months) you are the connective tissue between Mejuri and her customer. You own the calendar, the team, and the strategy...Long term contractFull timeContract workWork at officeRemote workWork from homeWorldwideShift work2 days per week3 days per week
$117k - $143k per year
...stronger, more resilient businesses. We're looking for a Lifecycle Marketing Lead to own Relay's self-serve acquisition lifecycle, the programs... .... You'll sit on the Lifecycle Marketing team, report to the Manager, Lifecycle Marketing, and partner with Demand Gen, Marketing...Full timeInternship- ...betting. We turn 200+ sportsbooks, exchanges, and prediction markets into one sharp, real-time view of fair value — for the... ...Careers Learn more at The Opportunity: As our Lifecycle Marketing Manager, you will own email and CRM end-to-end across our portfolio...Full time
$80k - $90k per year
...incredible Retail team! Here’s our Current Opening: Position: Senior Marketing Manager Reports to: Executive Director, Retail Division:... ...marketing program — homepage, category, email, paid, and lifecycle — partnered with the Marketing Manager to drive site traffic...SeniorFull timeInternshipShift workWeekend work$38 - $42 per hour
...Role Overview We are seeking a Lifecycle Marketing Specialist to support the development, execution... ...-Channel Orchestration Build and manage cross-channel lifecycle programs across... ..., including but not limited to external market benchmark data, geographic location, and...Full timeTemporary workWork at officeLocal area2 days per week$160.7k - $207.9k per year
...will partner with a world-class cross-functional team — lifecycle marketers, product managers, engineers, and applied scientists— to build the analytical... ..., exercising independent judgment, and influencing senior cross-functional partners with the implications of your work...SeniorLong term contractFull timeSeasonal workLocal areaImmediate startShift work- ...limit corporate cards, automated expense management, next-day bill payments, high-yield... ...About the Role At Float, Product Marketing Managers are adoption architects—they own... ...improve usage and engagement 2. Go-to-Market & Lifecycle Programs Lead and support product launches...SeniorFull timeWork at office
$60 - $100 per hour
...Benchmark , General Catalyst , Peter Thiel , Adam D'Angelo , Larry Summers , and Jack Dorsey . Position: Marketing Expert — Lifecycle (AI Agent Environments) Type: Contract Compensation: $60–$100/hour Location: Remote Role Responsibilities...Remote jobContract workSummer work- ...organizations modernize financial operations, increase visibility, and optimize spend across the enterprise. We are looking for a Sr. Marketing Manager that will be responsible for building integrated marketing campaigns that drive pipeline for the sales team. They will be...SeniorFull timeFor contractorsSeasonal workLocal areaFlexible hours
$103.5k - $153.5k per year
...role, you will lead the end-to-end go-to-market strategy for Canada, which represents one... ...based in Toronto, which includes the direct management of a regional events specialist. The team... ...skills, with total comfort presenting to senior executives and aligning cross-functional...SeniorLong term contractPermanent employmentFull timeTemporary workWork at officeWork from homeFlexible hours$93k - $120k per year
...Senior Digital Marketing Manager ➡️ Ready to own and scale the digital engine responsible for pipeline, demos, and revenue? ➡️ Excited to build... ...IP and R&D teams collaborate across the entire innovation lifecycle, using domain-specific AI to accelerate the creation of...SeniorFull timeWork at officeLocal areaWorldwide$155k - $165k per year
...Compliance officers, mission managers, and administrators have their... ...Are you an AI-first marketer who is both a strategic thinker... ...builder? We are looking for a Senior Growth Marketing Manager to serve... ...optimize the entire customer lifecycle, from initial awareness and acquisition...SeniorFull timeInternshipFlexible hours- ...SENIOR MARKETING MANAGER, The Successful Investor Inc. We are an established investment publishing firm with 30 years’ experience in subscription marketing. We help people across Canada invest more successfully. The Successful investor is currently seeking a creative,...SeniorFull timeSeasonal workWork at officeRemote work1 day per week
- ...you say, are you in? Your Impact Starts Here As a Senior Marketing Operations Manager focused on Technology & Systems, you’ll own the... ...stack for campaign and attribution visibility. Support lifecycle automation and campaign workflows to improve speed to market...SeniorHourly payLong term contractFull timeTemporary workInternshipWork at officeLocal areaWork from homeFlexible hours
$139.5k - $170.5k per year
...stronger, more resilient businesses. We’re looking for a Senior Product Marketing Manager to join our fast-growing Product Marketing team. In this... ...minded, and passionate about bringing fintech products to market. You'll own positioning, partner with product to influence...SeniorFull timeInternship- ...Superside is hiring a Senior Product Marketing Manager to shape how we bring our platform, AI capabilities, and creative services to market. You'll define our positioning, lead go-to-market strategy, and equip our commercial teams with the messaging and tools they need...SeniorFull time
- ...with Loopio! ✨ We’re seeking a creative and analytical Senior Content Marketing Manager to join our growing Marketing Team. Is this one of the coolest... ...direction to effectively scale Loopio’s presence in the market, partnering with internal and external stakeholders to...SeniorRemote jobLong term contractFull timeFreelanceInternshipWork from homeHome officeFlexible hours
$135k - $145k per year
...the legal arena. Our lawyers, students, management and staff have created a unique firm... ...career or carve out a new path. The Senior Manager, Marketing Programs is a member of the Client... ...will be responsible for Osler’s external market presence, driving integrated, results-...SeniorFull timeWork at officeRemote work2 days per week$110k - $120k per year
...is to help our customers free up their time by making people management ridiculously easy, so they can focus on their passion.... ...doing what they love. The Role: We’re looking for a Senior Growth Marketing Manager to join our growing Revenue Marketing team! In this...SeniorFull timeWork at officeRemote work- ...companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts, and industry-... ...We just relaunched our website and we're expanding into new markets, which means there's a stack of high-impact conversion work ready...SeniorFull timeWork at officeShift work
- ...optimize spend across the enterprise. Marketing Managers are responsible for developing and... ...What you will do Develop and manage strategic relationships with key partners... ...strategies based on performance data and market trends Oversee budget for partner marketing...SeniorLong term contractFull timeTemporary workInternshipWork at officeLocal areaFlexible hours
$120k - $135k per year
...own. The role As we expand into new services and segments, we're looking for a Senior Product Marketing Manager to join our Marketing team. In this role, you'll connect go-to-market strategy across our B2B and B2C channels, with a strong focus on our employer and partner...SeniorFull timeSecond job- ...The Senior Manager, Marketing (North America) will lead the strategic and creative direction of our marketing efforts across digital, social, content... ...teams and maintain strong communication throughout project lifecycles. Requirements Experience: 5+ years in marketing,...SeniorFull time
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Senior Lifecycle Marketing Manager. Be the first to apply!
- senior manager risk management Toronto, ON
- pega senior system architect Toronto, ON
- senior electrical engineer Toronto, ON
- senior executive Toronto, ON
- senior network engineer Toronto, ON
- senior analyst Toronto, ON
- cpa senior accountant Toronto, ON
- senior accountant Toronto, ON
- senior human resources Toronto, ON
- senior line cook Toronto, ON