Associate Manager, Lifecycle Marketing

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview

As an LCM Supervisor, you will be responsible to plan and optimize Lifecycle Programs to drive Customer Engagement and User Retention across multiple games and genres. This position requires you to be data-driven, and focus on automation, optimization, and implementation of LCM best practices. You will be a Lifecycle Team representative in cross-functional and strategy meetings and set team objectives in line with the BU objectives.

What You'll Do 

• Manage a team of Lifecycle Specialists.

• Take ownership of specific game genres and business verticals, driving annual growth targets.

• Develop execution plans of the broader strategies for owned games.

• Manage team goals, ensuring roadmap completion through effective people management.

• Monitor day-to-day tasks to ensure timely execution of LCM initiatives, playing a crucial role in team efficiency.

• Serve as the primary problem solver for LCM Specialists, including tasks like overseeing template setup, audience segmentation, campaign deployment, A/B testing, and reporting.

• Plan and analyze A/B tests to enhance retention, engagement, conversion rate, and customer loyalty.

• Identify key user segments for targeted programs to maximize ROI and impact KPIs.

• Collaborate cross-functionally with Production, Product, Marketing, Analytics, and Support teams to craft personalized customer journeys.

• Lead post-campaign reporting, fostering transparency with stakeholders.

• Document, QA, launch, and measure both evergreen and experimental campaigns, establishing a scalable, repeatable optimization process

• Implementation of best practices for sustained channel health.

• Be analytical, critical, and offer data driven recommendations.

What You Bring

• Bachelor’s degree.

• 3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).

• 1+ years of managerial experience.

• Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage. CMS Tool integration experience is preferred.

• Must have experience in warming up new IPs and monitoring domain reputation.

• Technical knowledge of Email, Push, SMS, and IAMs – deliverability, optimization, and best practices.

• Self-starter with ability to thrive under pressure in a fast-paced environment.

• Strong communication, copywriting, organizational and project management skills.

• Attention to detail.

• Team-first attitude.

• Passion for games.

What We Offer You

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site

The pay range for this position in Toronto at the start of employment is expected to be between $75,700 and $106,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. The use of Artificial Intelligence is not being used to screen candidates. The position is for an existing vacancy.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at View email address on job-boards.greenhouse.io to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).