Lifecycle Marketing Manager

At LumiQ, we’re on a mission to make professional education enjoyable. As a modern, audio-first learning platform, we empower accounting and finance professionals to fulfill their continuing professional development requirements through engaging podcasts. Over the past five years, we’ve cultivated a devoted customer base of over 1,000 corporate and accounting firms across North America.

LumiQ is proud to be a 2025 Deloitte Fast 50 and Fast 500 winner. We’re creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most recently, we secured a strategic investment from Vertu Capital to fuel our expansion globally and continue executing on our exponential growth plans.

LumiQ is also a certified Great Place to Work! We’re all about transparency, ownership, innovation, and empathy. If you’re ready to make a real impact and help us transform professional education, we’d love to hear from you!

About the Role

LumiQ is looking for a hands-on Lifecycle Marketing Manager to help build our email and engagement programs from scratch. This role is perfect for a scrappy marketer who thrives in ambiguity, loves turning zero into one, and is just as excited to execute campaigns as they are to set the strategic roadmap. You will own the end-to-end user journey for both our B2B and B2C audiences, managing everything from copywriting and segmentation to testing and sharing results. To get the data and insights you need, you will work closely with our Product, Data, and Marketing teams.

What You'll Be Responsible For:

• Design, build, and launch LumiQ’s automated lifecycle campaigns and multi-channel flows (primarily email, with potential expansion to SMS or in-app messaging) for onboarding, activation, engagement, and reactivation.


• Use and be comfortable with Iterable; setting up advanced customer segmentations, behavioral triggers, list hygiene, and automated workflows.


• Build and manage B2B email nurtures and outbound workflows running in Salesloft to support sales outreach and lead-generation targets.


• Map the user journey across our B2B and B2C audiences to isolate major drop-off points, identifying and prioritizing where to focus the first few high-impact programs.


• Write your own conversion-focused campaign copy and establish a rigorous testing framework (A/B and multivariate testing) for subject lines, send times, and design layouts to optimize open, click, and conversion rates.


• Partner closely with Product and Data teams to define user behavioral triggers based on app-usage patterns, ensuring we get the data pipeline required to feed personalized messaging (accepting that some data gathering will be scrappy and manual at first).


• Help monitor, analyze, and report on campaign performance to leadership. Define what success looks like by tracking core retention metrics (e.g., active usage, trial-to-paid conversions, churn reduction).


• Ensure our email programs adhere to global compliance frameworks (such as CASL and CAN-SPAM) while proactively managing domain health, sender reputation, and bounce rates.


• Document templates, segments, and playbooks as you go so the foundation of the lifecycle program is highly organized and ready to scale with future hires.

Who You Are:

• 3–5 years of hands-on experience in lifecycle, retention, CRM, or marketing automation, preferably with a blend of B2B and B2C environments.


• Direct experience building automated workflows in an enterprise ESP/marketing automation platform (e.g., Iterable, Braze, Customer.io, Klaviyo, or HubSpot). Commitment to mastering Iterable and Salesloft is a must.


• A strong writer who can craft clear, compelling, and brand-aligned copy optimized for different stages of the user lifecycle.


• You are energized by shipping a "Version 1.0" and iterating, rather than waiting for a perfectly defined plan. You thrive when given ownership of a blank canvas.


• Comfortable reading performance metrics, and translating behavior data into targeted audience segments.


• You are resilient when faced with incomplete data or changing processes, and proactive in finding resources and seeking answers.


• Scrappy, highly collaborative, and ready to contribute to a growing foundation.

Preferred:

• Experience in B2B SaaS, EdTech, or subscription-based businesses targeting both enterprise buyers and individual end-users.


• Familiarity with basic HTML/CSS for email templates (though not required for coding from scratch).


• Understanding of product analytics tools (e.g., Mixpanel, Amplitude, or Heap) to track customer paths.

If you think your experience is most of the way there, we’d still love to meet you!

Please note this is a flexible hybrid role based out of Toronto, Canada. Employees will be expected to be able to commute to the office 2 times a week. However, for training & onboarding purposes, the in-office expectation time will increase.

Benefits and Perks:

- Health Benefits are available after 3 months with us, including a yearly health spending account. You'll also have access to an Employee Assistance Program for additional support if needed.

- Hybrid Work Style: The best of both worlds. Enjoy remote work and a downtown Toronto office with snacks, events, and ping pong.

- Monthly team social events: (Super Smash Bro party, hot chocolate bar, Blue Jays game, Hot One's Challenge are just a few examples of what we have done in the past).

- Schedule flexibility: We know our employees have lives outside of work and don’t mind if you need to run to a mid-day doctor's appointment or pick up a kid early from school!

- Nomad policy: Work remotely 4 weeks of the year from anywhere in the world.

- Endless Learning: Our platform isn't just for accountants. Listen to podcasts on soft skills, career development, leadership, and more.

- LumiQ Clubs: Join an existing club or start your own!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.