Marketing Manager

Company Description

Location: Toronto, Canada or New York City, US

Vacancy:  This posting is for an existing open role at WildBrain’s Toronto office.   

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

About the Role  

We’re looking for a Marketing Manager with a proven track record of driving brand growth and engagement by delivering impactful global integrated marketing campaigns. Reporting to the Director, Digital Marketing, you’ll turn franchise strategies into actionable marketing plans developing creative campaign ideas, managing execution, and measuring performance for Strawberry Shortcake, Degrassi and Yo Gabba Gabba! You’ll also line-manage our Content & Community Specialists, ensuring alignment and growth.

This role is hands-on and highly collaborative, requiring strong organizational skills and experience in multi-channel campaign management. You’ll work closely with internal teams across Franchise, YouTube, FAST, Media Solutions, Communications and Licensing/Consumer Products as well as regional marketing managers, agencies and influencers/creators to ensure campaigns are innovative, on-brand, and optimized for success.

Job Description

• Develop and own franchise marketing plans for Strawberry Shortcake, Degrassi and Yo Gabba Gabba including social media strategies, campaign development and execution, paid media campaigns and creator and influencer programs.
• Ensure all global marketing activity aligns with broader franchise strategies , brand positioning, and long-term audience growth objectives.
• Manage day-to-day relationships with global agencies, freelancers, and content creators; oversee asset delivery,deadlines and content approvals.
• Plan and execute influencer and creator programs , ensuring compliance with brand guidelines, legal requirements and campaign goals.
• Collaborate with Media Solutions to brief digital advertising campaigns, monitor performance, and optimize creative for ROI.
• Integrate consumer product priorities and retail promotions into marketing activity in partnership with Licensing teams.
• Monitor campaign performance , applying test-and-learn approaches and optimizing tactics based on KPIs.
• Provide constructive feedback on global social and marketing assets , ensuring adherence to brand standards and platform best-practice.
• Maintain campaign calendars aligned to franchise priorities and seasonal plans.
• Synthesize audience, campaign, and platform insights into actionable recommendations that inform future franchise marketing strategies with monthly reports and quarterly reviews.

Qualifications

• Hands-on experience managing multi-channel campaigns end-to-end , from planning to reporting with a focus on social media, digital marketing and audience growth.
• Strong understanding of marketing principles , including funnel strategies and paid/organic/earned channels.
• People management experience, with record of mentoring and developing junior team members.
• Proficiency with marketing and social media tools , including analytics platforms (e.g., Google Analytics, social insights) and scheduling tools (e.g., HeyOrca, Hootsuite).
• Ability to interpret analytics dashboards and translate insights into actionable optimizations.
• Exceptional project management skills and attention to detail.
• Experience working with agencies, freelancers, and cross-functional teams .
• Skilled in providing creative feedback and applying brand guidelines.
• Demonstrated ability to take ownership and drive initiatives in a fast-paced environment.
• Clear, confident communication style and ability to collaborate with stakeholders.
• Passion for kids’ and family entertainment and digital storytelling.

Additional Information

We Offer  

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.

Total Rewards   

At WildBrain, we strive for equitable and consistent pay practices within a robust total rewards framework. Compensation may vary within the same role based on experience, performance, specialized expertise, and overall impact.   

Compensation: $76,000 - 83,000 CAD. Base salary is part of a comprehensive total rewards package that includes:  

• Paid time off  
• Retirement savings with company matching  
• Comprehensive health and dental coverage, with shared premium costs from day one.  
• Employee Assistance Program (EAP)  
• Hybrid work model  

Our Hiring Process  

• Initial virtual screening with our Talent Acquisition team  
• Interview with the hiring manager (virtual or in person, TBD)  
• Interview with 2–3 key business partners (virtual or in person, TBD)  
• Role-specific assessment, where applicable  

AI in Our Hiring Process  

We use artificial intelligence (AI) to support and enhance the recruitment experience—for example, by organizing applications or surfacing relevant qualifications. AI is never used to make hiring decisions. All decisions are made by our hiring managers and recruitment professionals. AI tools used in our recruitment process are subject to rigorous privacy, security, and risk assessments and are applied in alignment with WildBrain’s Inclusive Hiring framework. We believe technology should enhance human judgment, not replace it. 

Our Commitment Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge . The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com. 

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.