Sr. Public Relations & Marketing Specialist

MUJI North America is seeking a full-time Sr. PR & Marketing Specialist for the Toronto Support Office PR & Marketing team. Reporting to the PR & Marketing Communications General Manager, this is a multi-faceted role with a focus on driving brand events and activations, social media and influencer programs, and coordinate day-to-day communication with our PR agency to support brand growth and awareness across the North America business, with a focus in Canada.

Duties include, but are not limited to:

Brand Events & Marketing

• Build and manage an always-on brand event calendar at national and local levels timed to key moments in the wider North American marketing calendar
• Coordinate and launch brand events and activations, managing event logistics including project timelines, vendor coordination, driving on-site execution, and post-event content
• Support event-driven social, influencer, and PR amplification
• Act as main liaison with property marketing teams to ensure constant brand visibility in local markets
• Cross-functional collaboration with internal teams to develop a thorough understanding of the marketing calendar, campaigns, and seasonal themes
• Align with store teams weekly to ensure marketing materials are continually updated and up to MUJI global brand standards
• Build and present post-event and weekly/monthly reports summarizing key metrics and learnings

Social Media Support

• Provide ideation and production support to the Social Media & Content Marketing Coordinator through content capture of MUJI Canada initiatives, products, and events for brand channels
• Daily monitoring of MUJI Canada social profiles, plus keeping a pulse on social media trends across platforms to identify potential engagement opportunities
• Assist with copywriting for social media, newsletters, and brand campaign materials
• Engage with MUJI’s community on social media through comments, DMs, and managing customer inquiries wherever necessary

Public Relations & Agency Coordination

• Serve as day-to-day point of contact with PR agency
• Coordinate sample pulls, gifting lists, and shipment logistics for influencers and media
• Maintain MUJI press grid, track press placements, and organize coverage for internal sharing
• Track incoming brand materials from global corporate team and incorporate into internal asset library
• Maintain influencer contact lists and execute influencer seeding and outreach programs

The ideal candidate should possess:

• 2 – 3 years of experience in public relations, marketing, or equivalent preferred
• Effective and detailed communication skills, written and oral
• Punctuality in project management and attendance
• Organization in managing marketing calendars and global brand assets
• Ability to adapt to fast-paced environments and tight deadlines
• Intermediate photography and videography skills
• Adequate experience with Adobe Creative Suite (Lightroom, Photoshop, Illustrator, InDesign)
• Proficient understanding of social media platforms, with a particular focus on Instagram and TikTok
• Intuitive grasp on MUJI’s brand philosophy and ethos
• Flexibility in work schedule to accommodate business needs, such as brand activations and events

Additional Information:

Location: Toronto Support Office

Job Type: Full Time

Pay Range: $50,000-$58,000 CAD annually

***Must be flexible and able to travel within North America in accordance with business needs. Candidates must possess a valid passport and any required travel documentation or visas.

Benefits Include:

• Bonus Program
• Paid Time Off
• Employee Discount