Strategic Marketing Specialist

Job Responsibility:

What you'll do

• Contribute to annual marketing plans and programs in support of business and marketing objectives
• Gather inputs to reach campaign targets set against business goals and corporate priorities
• Support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarCom campaigns
• Assist with the seamless execution of all integrated mass marketing campaign activities including Digital, Social, TV, Print, Radio, OOH, In-Store Signage and help develop/apply standard processes to support this goal within budget
• Collaborate/coordinate with internal cross-functional teams to drive integration of campaign platforms across other CTC disciplines & channels
• Provide administrative support and oversee project timelines. This includes booking milestone meetings, monitoring each step of the workback schedule to ensure projects stay on time, and proactively saving all documents to our shared server.
• Assist in performance analysis and contribute to post mortems
• As required, support the day-to-day management of key social channels (Instagram, Facebook) including content development, and managing moderation escalations

What you bring

• University graduate, education in Marketing or a related field
• Ideal candidate would have strong digital marketing experience on either the client or agency side.
• A passion for marketing is a must.
• Exposure to marketing principles and some Broadcast, Print, Digital, Social and/or Mobile production knowledge
• Foundational knowledge of Digital analytics (i.e. GA)
• Understand the difference between paid and organic digital roles
• Attention to detail, strong project management, analytical and problem-solving skills
• Strong writing and presentation abilities
• Flexibility to prioritize and manage multiple projects and changing priorities
• A proactive mindset. Willingness to learn, develop hypotheses and insights, initiate next steps, and add value to each meeting and project.

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.