Provincial Sales Leader

Provincial Sales Leader - Foodservice Capital Equipment

Manitoba or Saskatchewan (Hybrid / Field-Based)


MacDonald Search Group has been asked by our foodservice equipment and supply client to recruit a Market Sales Leader to oversee sales performance and team development across Manitoba and Saskatchewan. This leadership role combines hands-on field coaching, strategic account management, and sales execution, with responsibility for driving revenue growth, margin performance, and customer retention across the market.





Some of what you will do:

• Lead, coach, and develop a team of territory sales representatives and showroom sales professionals across the region
• Drive achievement of revenue, margin, customer acquisition, and retention objectives
• Execute sales management processes including performance reviews, pipeline management, scorecards, and sales planning
• Work alongside field sales representatives to support customer development, coaching, and business growth initiatives
• Build relationships with restaurateurs, foodservice operators, consultants, architects, contractors, and industry stakeholders
• Collaborate with national account teams to support strategic customer growth and retention initiatives
• Support implementation of sales programs, training initiatives, promotional activities, and merchandising strategies
• Manage regional operating budgets and ensure resources are deployed effectively to maximize business results
• Foster a high-performance culture focused on accountability, customer service, and team development

You should have the following:

• 5+ years of sales leadership, sales management, or high-performing field sales experience
• Experience within foodservice equipment, foodservice distribution, hospitality, restaurant supply, or related industries
• Proven ability to coach, mentor, and develop sales professionals to exceed targets
• Strong understanding of sales metrics, customer development, pricing strategy, and margin management
• Experience managing strategic customer relationships and supporting complex sales cycles
• Excellent communication, presentation, and relationship-building skills
• Strong business acumen with the ability to analyze performance and drive results
• Comfortable operating independently while collaborating across multiple departments and stakeholders
• Post-secondary education in business, marketing, or a related discipline is considered an asset

What's in it for you:

• Opportunity to lead an established sales team within a respected industry leader
• Highly visible leadership role with direct impact on market performance and growth strategy
• Competitive compensation package including $85,000-$125,000 base salary plus significant bonus package
• Mileage reimbursement, comprehensive benefits, expense program and vacation package
• Strong leadership support and opportunities for continued career advancement
• Hybrid work environment with a blend of field leadership and strategic account engagement

If this sounds like a role where you could excel, please apply.




MacDonald Search Group works with our clients to build diverse, high-performing teams reflective of the Canadian employment landscape. All applications are considered. Thank you for your interest