Strategic Account Manager

The Strategic Accounts Manager (SAM) is entrusted with advancing the organization’s most critical client partnerships, serving as a strategic advisor, growth catalyst, and relationship architect for major national accounts in the tire and automotive sector. Reporting directly to the National Sales Director , the SAM operates at the intersection of strategy, execution, and client advisory—driving transformative growth while strengthening the company’s position as a premier partner of choice.

Through deep collaboration with client executives, field sales teams, and internal leadership, the SAM develops and executes forward-looking business strategies that not only expand revenue streams but also enhance clients’ operational excellence, profitability, and competitive advantage. This role demands a high degree of business acumen, industry expertise, and the ability to influence at the executive level while mobilizing cross-functional teams to deliver exceptional value.

Key Responsibilities

Strategic Growth & Business Development

• Architect and execute account-specific growth strategies that deliver measurable revenue, margin, and market share expansion.


• Act as a trusted advisor to executive-level clients on sales, procurement, and operational strategies, positioning the company as an indispensable partner in their long-term success.


• Co-design innovative go-to-market programs tailored to the unique needs of each account, integrating data insights, emerging trends, and competitive intelligence.


• Collaborate with the National Sales Director to shape and operationalize the Regional Business Plan, ensuring alignment with national objectives and field execution excellence.

Client Partnership & Executive Engagement

• Cultivate enduring, executive-level relationships with national retailers, franchise operators, and key decision-makers, fostering collaboration that transcends transactional sales.


• Lead structured strategic business reviews with clients, leveraging data-driven insights to identify opportunities, mitigate risks, and strengthen joint value creation.


• Develop and present customized proposals, business cases, and performance dashboards that address client-specific priorities and unlock new pathways for growth.


• Guide clients on best practices in inventory optimization, seasonal bookings, merchandising strategy, and demand planning to elevate their profitability and operational resilience.

Innovation, Market Intelligence & Advisory

• Provide thought leadership on industry innovations, trends, and technological advancements, translating insights into actionable strategies for clients.


• Monitor the competitive landscape and anticipate market shifts, proactively advising both internal teams and external partners on risks and opportunities.


• Shape client adoption of digital tools, advanced analytics, and performance KPIs, enabling smarter decision-making and stronger ROI.


• Design and advise on incentive structures and profitability models that align with clients’ strategic objectives.

Operational Excellence & Team Synergy

• Partner with field sales teams to ensure flawless execution of client programs, reinforcing a consistent and professional presence at every touchpoint.


• Coach and enable the sales force through continuous training, knowledge-sharing, and tool development, raising the team’s collective impact.


• Standardize and elevate management tools—including business reviews, sales presentations, and training modules—to ensure strategic consistency across regions.


• Support forecasting, demand planning, and operational processes that drive efficiency and minimize client friction.

Key Competencies

• Strategic Acumen – Ability to anticipate market dynamics, connect industry trends to client needs, and design forward-looking growth strategies.


• Executive Influence – Skilled at advising senior decision-makers, building trust, and aligning client strategies with organizational objectives.


• Analytical Rigor – Strong command of data interpretation, financial modeling, and performance measurement.


• Collaborative Leadership – Capable of mobilizing multidisciplinary teams and fostering synergy across internal and external stakeholders.


• Innovative Mindset – Comfortable with digital transformation, analytics-driven strategies, and challenging conventional approaches.


• Industry Expertise – Deep understanding of the tire and automotive distribution ecosystem, including retail and franchise models.


• Critical Thinking - Ability to deep dive the results to clearly understand and provide predictability to the organisation

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field (MBA an asset).


• 5–7 years of progressive experience in strategic account management or business development with national accounts, preferably in the tire/automotive industry.


• Proven track record of delivering profitable growth through strategic partnerships and client advisory at the executive level.


• Bilingualism in French and English is a strong asset.


• Proficiency in CRM systems, advanced Microsoft applications, and executive presentation tools.


• Demonstrated ability to manage multiple mandates with precision, resilience, and urgency.


• Availability for frequent travel to client headquarters and field operations.