Business Development Executive

Business Development Executive – Full-Time Location: Markham, ON (On-site)

About Omnify Omnify is a subsidiary of Lumify Inc, an industry leader in the high-end LED lighting industry. Lumify is a dynamic, entrepreneurial company expanding across North America with custom LED lighting solutions. We specialize in engineered back lighting products, supporting some of the world’s top brands including Estée Lauder, Sephora, Guess, Ulta Beauty, Chanel, and many more.

In addition to retail, Omnify supports top architectural firms, OEM manufacturers, signage fabricators, and technology integrators. Our team is passionate about creating tailored, high-impact lighting solutions that bring spaces and designs to life.

Headquartered in Markham, Ontario, Omnify also operates manufacturing facilities in South Korea and China.

Our Culture At Omnify, we’re proud to be building something meaningful—and we’re doing it together. Our sales team is a group of driven, collaborative, and genuinely supportive professionals who are serious about results, but never at the expense of culture.

We value clarity, accountability, and follow-through. When you join us, you’re stepping into a role with structure, support, and the runway to grow. Our team thrives on sharing wins, learning from challenges, and moving quickly—but always thoughtfully.

We work hard, celebrate progress, and push each other to raise the bar. If you’re someone who enjoys being part of a strong, high-performing team—and you’re excited by the idea of contributing to a growing company that’s setting a new standard in the lighting industry—we’d love to meet you.

Our Core Values

· We are Customer Centric

· We are Problem Solvers

· We know Less is often More

· We foster a Growth Mindset

· We work as a Team

Role Overview

We are looking for a Business Development Executive (BDE) with a proactive, “hunter” mindset—someone who thrives on identifying new business opportunities, connecting with potential clients, and initiating long-term partnerships. This role plays a vital part in the front

end of the sales cycle, driving lead generation and qualifying new prospects, while closing initial opportunities before graduating the accounts to the next stage of development.

This position is ideal for individuals who are energetic, organized, and passionate about prospecting and discovery. As a key contributor to Omnify’s sales development process, the BDE will work closely with the Inside Sales Executive (ISE), Territory Sales Manager (TSM), Marketing, and Customer Success teams.

The BDE reports directly to the Director of Sales, North America.

Primary Responsibilities

· Conduct daily outbound prospecting activities, including cold calls, emails, and outreach using sales tools and CRM systems

· Re-engage dormant or inactive accounts to reignite interest and opportunities

· Lead discovery conversations to qualify prospects and assess alignment with Omnify’s offerings

· Provide early-stage product overviews and introductory pricing guidance

· Close the first deal with each new account and submit the account for internal graduation

· Collect and document comprehensive project information during discovery, including:

o Contact roles and decision-makers

o Project name, number, location, and timeline

o Budget, procurement model, and potential technical needs or restrictions

· Collaborate with the Customer Success team to support quoting by providing clear project inputs

· Coordinate with Production to confirm lead times before setting client expectations

· Maintain accurate and complete CRM records for all interactions and account details

· Work with Marketing to execute and improve targeted campaigns, including tradeshow follow-ups

· Collaborate with ISEs and TSMs on strategic territory development initiatives

· Prepare and submit detailed graduation requests to the Director of Sales after first deal closure

· Participate in weekly team meetings and 1:1 sessions with Sales Leadership

· Create and manage all new account and contact entries in the CRM, ensuring complete and accurate data

· Submit weekly performance summaries outlining outreach activity and progress

· Attend designated trade shows and industry events as required for lead generation and networking

· Work on-site at our Markham office; local client visits may be approved upon reaching seniority

Requirements

What You Bring

· A self-motivated, persistent approach to outbound sales and prospecting

· Strong communication and relationship-building skills

· Detail-oriented with strong organization and follow-through

· A collaborative and open mindset with a passion for learning

· Ability to assess customer needs and propose tailored solutions

· Experience using CRM tools and outreach platforms (an asset)

Preferred Qualifications

· Experience in outbound sales, business development, or client-facing roles

· Familiarity with lighting, signage, design, architecture, or manufacturing is considered an asset

· Comfortable using CRM systems and sales engagement tools

· Background in design, architecture, engineering, or related technical fields is considered an asset

Education & Experience

· Bachelor’s degree or college diploma in Business, Marketing, Sales, or a related field—or equivalent work experience

· Previous experience in sales development, inside sales, or customer engagement roles preferred

Compensation

· Competitive base salary (commensurate with experience)

· Commission structure based on individual performance

· Benefits package, team events, and career growth opportunities

Location

· This is a full-time, on-site role based in Markham, ON

· Occasional client visits may be approved for senior team members

Accessibility

We are an inclusive employer and welcome applications from all qualified individuals. Accommodations are available upon request throughout the hiring process.