Digital Marketing Manager

Innovative Food Brands (IFB) is an independently owned company that currently oversees management and franchising of Chopped Leaf. Our purpose is to create and provide an enjoyable food experience, incorporating our WOW philosophy and Core Values.

Chopped Leaf is seeking a results-driven Digital Marketing Manager to accelerate growth in two key areas: catering sales and franchise development. This role is responsible for building and executing digital strategies that generate qualified leads, increase brand visibility, and support system-wide expansion. The ideal candidate combines performance marketing expertise with strong analytical skills and a growth mindset, using data-driven insights to convert online traffic into catering customers and future franchisees.

This role is open to candidates Canada-wide. Head office is in Oakville, ON.

Salary Range: $70K - $80K

Key Responsibilities

1. Digital Growth Strategy

• Develop and execute digital marketing strategies to drive catering sales and franchise development leads.
• Set clear growth targets and KPIs aligned with brand expansion goals.

2. Lead Generation & Paid Media

• Plan, launch, and optimize paid campaigns (Google Ads, Meta, LinkedIn) to generate qualified catering inquiries and franchise prospects.
• Build and manage landing pages and conversion funnels to maximize lead capture.

3. SEO & Website Optimization

• Implement SEO strategies (technical and content) to improve visibility for catering and franchise search terms.
• Optimize website performance, usability, and conversion rates.

4. Content & Email Marketing

• Develop and manage content supporting catering promotions and franchise recruitment (blogs, social posts, newsletters).
• Execute segmented email campaigns to nurture catering clients and franchise leads.

5. Analytics & Performance Reporting

• Track, analyze, and report on campaign performance, lead quality, and ROI.
• Provide actionable insights to improve marketing effectiveness and conversion rates.

6. Market & Competitive Insights

• Monitor industry trends and competitor activity to identify growth opportunities in catering and franchising.

Qualifications & Experience

Digital Marketing Manager – Catering & Franchise Growth

• 5+ years of progressive experience in digital marketing, with demonstrated success in lead generation and performance marketing.
• Experience developing and leading multi-channel digital strategies (paid search, paid social, SEO, email, display).
• Proven track record of driving qualified leads and improving cost per acquisition.
• Strong expertise in digital analytics (Google Analytics, ad platforms, CRM reporting) with the ability to translate data into strategic recommendations.
• Experience managing marketing budgets and optimizing media spend for maximum ROI.
• Familiarity with franchise development marketing and/or multi-location restaurant brands is an asset.
• Experience managing external agencies, freelancers, or cross-functional partners.
• Strong project management skills with the ability to prioritize initiatives aligned to revenue goals.
• Excellent communication and presentation skills, with confidence reporting results to senior leadership.
• Post-secondary education in Marketing, Business, or a related field; advanced certifications in digital marketing are an asset.

What Success Looks Like (First 6–12 Months)

• Catering leads increase consistently month-over-month, with improved conversion rates and lower cost per lead.
• Franchise development pipeline grows with a steady flow of qualified prospects.
• Paid media strategy delivers measurable ROI and meets or exceeds lead generation targets.
• SEO improvements drive increased organic traffic for catering and franchise-related search terms.
• Email marketing and nurture flows contribute to stronger lead progression and engagement metrics.
• Clear dashboards and reporting frameworks are established, giving leadership visibility into performance and growth impact.

If you are interested in applying for this opportunity, please send your resume to ***email_hidden***. Our practice is to administer our employment procedures without discrimination; as such we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Throughout our recruitment process, we do not use an AI tools to support our process. This role is currently vacant and a new role for the organization. Head office is in Oakville, ON.