Assistant Manager Marketing

Job Responsibility:

At Saputo, we bring good to the table by making high-quality products, investing in our people, and supporting communities around the world . As a top 10 global dairy processor, we value contributions that matter and strive to foster an inclusive, growth-driven work environment. Ready to bring your best?

Overview of the Role

The Assistant Foodservice Marketing Manager will be responsible for the development and implementation of various Foodservice Marketing initiatives while being aligned with business objectives of the Strategic Business Development (SBD) team.

Salary: $66,960 - $87,890

*Salary offers will vary commensurate with experience, education, skills, and training*

We support and care for our employees and their families by providing:

• Competitive salaries

• Advantageous corporate agreements

• Full range of group insurance benefits

• Group retirement pension plan with employer contribution

• Purchase option of company stocks

• Group RRSP

• Health and wellness program in the workplace

• Assistance program for employees and their families

• Saputo products at a discounted price

How you will make contributions that matter:

• Collaborate with the Foodservice marketing team and help develop the Trade Marketing 360 promotional strategy

• Assist with the execution of marketing programs, campaigns and promotions, consumer engagement activities, merchandising and growth plans, aimed at new and existing business partners in markets across Canada

• Generate compelling and original content for various marketing channels, including website, social media, emails, and newsletter in English and French

• Work with copywriters to produce persuasive and informative blog posts, articles, and other forms of written content

• Manage social media accounts with agencies to highlight community involvement, products, and promotions

• Work Direct creative agencies and collaborate with internal creative and sales teams to develop and update marketing programs, collateral, and channels

• Provide support and coordination with tradeshows and events (booth setup, materials, promotional items, shipment of packages)

• Guide the sales team in the execution of trade programs, manage the performance tracking and program post-mortems and make analysis

• Responsible for creating and monitoring email marketing and nurture campaigns in Klaviyo (designing email marketing newsletters, ensuring mobile-friendly emails, collaborating with copywriters for newsletter content, building and maintaining email lists)

• Managing and maintaining email marketing, automations, workflows, reporting, landing pages, segmentations, contacts and companies, etc.

• Execute marketing programs in collaboration with the foodservice sales team, participating in meetings and proposing the right mix/match of marketing assets and channels to strengthen partner relationships

• Assist with developing and launching customer and partner-experience surveys (using Typeforms), as well as reporting on results and identifying areas for improvement

• Optimize demand generation across all of Saputo Foodservice's existing channels including but not limited to the website, email, PPC, content, social, webinars, and SEO

• Track the effectiveness of outreach efforts and marketing campaigns

• Provide regular reports and recommendations based on data analysis

• Responsible for managing the project budget

• Draft internal communications, create point of sales promotional materials

• Lead multi-departmental conference calls

• Perform other related duties as directed by the Marketing Manager

You are best suited for the role if you have the following qualifications:

• University Diploma in marketing or related field (2nd cycle degree, an asset)

• 5+ years of experience in marketing

• Experience in the food industry or B2B digital marketing (an asset)

• Experience in managing consumer promotions

• Bilingual (French and English) spoken and written; French is mandatory in Quebec, an asset in other provinces. The Assistant Manager Marketing will have to communicate in English verbally and in writing with teams located across Canada

• Excellent skills in written and verbal communication

• Excellent knowledge of Office Suite

• Strong knowledge of email platforms like Mailchimp or Klaviyo

• Experience with design programs such as Canva or Photoshop

• Strong strategic and analytical skills, precision, and attention to detail

• Self-motivated, creative and team oriented

• Excellent priority management skills and ability to juggle several projects

This year, Saputo is celebrating 70 years of passion and craftsmanship!

In Canada, Saputo is a leading cheese manufacturer and fluid milk and cream processor, with a portfolio of well-loved brands such as Dairyland, Armstrong, Neilson, Alexis de Portneuf , and many more. Whether your expertise lies in manufacturing, operations, supply chain management, sales, quality assurance, or in any other function, your role is integral to our success. You will make contributions that matter, all while working alongside colleagues who genuinely care about your success and who will roll up their sleeves to help.

The material contained herein is provided for informational purposes only. All open jobs offered by Saputo Inc. and all companies, corporations, partnerships, limited partnerships and other entities controlled by Saputo Inc. (collectively, “Saputo”) on Saputo's web site are subject to specific job skill requirements. The job skill requirements, qualifications, and preferred experience are determined by a Saputo subsidiary, office or department, and all positions are subject to local prevailing employment laws and restrictions. This would include immigration laws pertaining to work authorization requirements and any other applicable government permissions or compliance. The materials on this site are provided without warranties of any kind, either expressed or implied, including but not limited to warranties regarding the accuracy or completeness of the information contained on this site or in any referenced links. While Saputo attempts to update this site on a timely basis, the information is effective only as of the time and date of posting. Strict confidentiality will be observed at all times. Saputo is an equal opportunity employer. The information on this site is for information purposes only and is not intended to be relied upon with legal consequence.

Saputo welcomes and encourages applications from people with disabilities. Accommodations may be available upon request for candidates taking part in all aspects of the selection process.