Senior Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Lifecycle Marketing Manager based in Canada. As a Senior Lifecycle Marketing Manager, you will help build and scale a sophisticated lifecycle marketing engine across a broad portfolio of container and AI-focused products. You will own lifecycle programs across activation, engagement, retention, and renewal, working with audiences ranging from individual users to administrators. The role combines strategic ownership with hands-on execution, from audience validation and campaign development to QA, launch monitoring, and reporting. You will work closely with data, sales, renewals, growth engineering, design, and agency partners to keep programs moving efficiently. A key part of the role is translating technical product signals and usage behaviors into credible, useful messaging for developer and admin audiences. You will also help bring structure to a rapidly expanding roadmap and turn priorities into scalable, measurable programs. \n Accountabilities: - Build and scale lifecycle programs: Own and develop lifecycle campaigns across email and in-product channels, supporting users and administrators across container and AI-oriented products and lifecycle stages. - Run large-scale programmatic campaigns: Design and execute recurring, high-volume campaigns against a marketable audience in the tens of millions, working within the existing marketing automation environment and supporting an anticipated platform transition. - Automate lead and renewal motions: Build and manage automated first-touch programs for product-qualified leads and inbound prospects, partnering closely with business development and renewals stakeholders.

- Validate audiences and behavioral signals: Work with data and growth engineering teams to access relevant product-usage signals, audit record-level data, validate targeting logic, and ensure campaign audiences are accurate before launch. - Manage contact governance: Maintain suppression lists, contact governance rules, and targeting controls to ensure communications reach the appropriate audiences without excessive messaging. - Own campaign QA and launch operations: Conduct pre-send QA, live proofs, launch monitoring, and real-time troubleshooting, including resolving issues involving data integrations or campaign dependencies. - Translate technical signals into effective messaging: Convert product usage patterns, adoption events, feature engagement, and other technical signals into messaging that is relevant and credible to developers and administrators. - Shape and sequence the lifecycle roadmap: Turn a growing set of priorities into structured themes, build queues, and sequenced roadmaps while identifying capacity constraints and dependencies early. - Coordinate creative and external partners: Collaborate with design and agency partners to maintain campaign quality, consistency, and delivery timelines. - Operationalize reporting: Establish consistent naming, tracking, and reporting practices that provide visibility into active programs, upcoming initiatives, and measurable business impact. Requirements: - Lifecycle marketing expertise: Demonstrated experience specifically in lifecycle marketing, ideally within a product-led growth, self-serve, SaaS, or technology environment rather than solely in growth or demand generation. - End-to-end program ownership: Proven ability to own campaigns from strategy and audience definition through build, QA, launch, and optimization, with experience delivering measurable improvements in activation, retention, or renewal outcomes. - Marketing automation experience: Hands-on experience building campaigns in Marketo or an equivalent marketing automation platform, including audience creation, campaign setup, suppressions, contact governance, QA, live proofs, and launch monitoring.