Marketing Manager Canada

Job Responsibility:

About Yapla

Yapla is a dynamic and growing company specializing in software solutions for NPOs and associations of all sizes. Our all-in-one platform facilitates member management, membership processing, ticket sales, donation collection, and newsletter sending. Our mission is to simplify the daily lives of as many non-profit organizations and associations around the world as possible by helping them break down digital barriers. We value professional commitment and seriousness in our work, while placing great importance on friendliness and relaxation moments, making 'Fun' a key element of our company culture.

About the Position

At Yapla, with a strong presence in Quebec, we aim to accelerate our development across the rest of Canada. We are looking for a dynamic and visionary marketing manager to lead this expansion. This role is crucial for increasing our visibility and strengthening our market position in Canada.

As the Marketing Manager for Canada, you will drive strategic initiatives to promote the Yapla platform to NPOs and associations nationwide. Integrated into our marketing team based in Paris and Montreal, your mission will be to coordinate and harmonize marketing activities at the national level, taking into account regional and cultural specificities.

Key Responsibilities

• Develop and implement innovative marketing strategies to increase Yapla's presence in English-speaking regions of Canada while consolidating our position in Quebec.
• Lead targeted marketing campaigns, tailored to the diverse regions and cultures of Canada.
• Collaborate with our existing marketing team to ensure a consistent message and unified strategy nationwide.
• Analyze market trends and customer data to adapt and refine marketing strategies.
• Plan and execute events and promotional campaigns across Canada, focusing on community engagement and developing regional partnerships.
• Implement necessary automated sequences for Lead Nurturing of prospects or any other conversions related to our campaigns.
• Lead content creation in collaboration with our creative team to enhance our online presence and support our acquisition initiatives.
• Monitor the performance of the actions taken (tracking key KPIs)

We are seeking a motivated leader with strategic vision and the ability to work effectively in a collaborative and dynamic environment. Your mission will be crucial in driving Yapla towards sustained growth and increased impact across Canada.

Required Qualifications

• Perfectly bilingual in English and French, both orally and in writing.
• University degree in marketing, communication, commerce, or a related field.
• Proficiency in Hubspot CRM.
• Prior experience in digital acquisition and online advertising campaign management.
• Strong knowledge of online acquisition channels and analytical tools.
• Ability to work in a team and communicate effectively with internal and external stakeholders, in English and French.
• Creative and innovative spirit, with a passion for experimentation and exploring new opportunities.

Why Join Yapla

Joining Yapla means being part of an innovative and growing company that places the values of fun, commitment, and excellence at the heart of its culture. You will have the opportunity to make a significant difference in the non-profit and association sector, while evolving in a dynamic and stimulating environment.

Job Type: Full-time

Salary: $80,908.00-$87,836.00 per year

Benefits:

• Company events
• Dental care
• Employee stock purchase plan
• Extended health care
• Life insurance
• Paid time off
• Profit sharing
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor's Degree (required)

Experience:

• Digital marketing: 3 years (required)

Language:

• French (required)

Work Location: Hybrid remote in Montréal, QC H2T 2A4