Performance Marketing Manager

Compensation: $150,000 - $200,000 OTE

Location : After 90 days, this role is required to be in-office in Kelowna full-time

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership , growth , and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

About the Role

You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.

We’re hiring a player-coach who can scale acquisition channels with speed, precision, and zero fluff. You will own paid media, funnels, analytics, and channel performance end-to-end, while building the systems and rhythms that enable compounding growth.

Your mandate is simple: build and scale demand without diluting the brand. Every initiative must be integrated, revenue-aligned, and built to convert.

What You’ll Do

1. Paid Acquisition and Demand Generation

• Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
• Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
• Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
• Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
• Build repeatable acquisition systems that compound performance over time.

2. Funnel Build, Testing, and Optimization

• Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences.
• Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage.
• Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates.
• Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning.

3. Messaging, Sales Feedback, and Scaling What Works

• Work closely with sales to gather feedback on lead quality, objections, and conversion patterns.
• Translate insights into stronger messaging, positioning, and creative direction across campaigns.
• Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics.
• Double down on high-performing campaigns, audiences, and messaging to scale efficiently.

4. Channel Acceleration and Content Distribution

• Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration.
• Partner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven.
• Implement structured testing frameworks to improve engagement, conversion rates, and audience quality.
• Ensure consistency in messaging across all channels, campaigns, and launches.

5. Monetization and Revenue Enablement

• Turn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion.
• Align marketing sequencing with launch calendars and program-level revenue goals.
• Ensure every campaign and channel contributes to measurable pipeline and revenue outcomes.
• Build visibility into performance drivers and continuously optimize for revenue, not vanity metrics.

What You Bring

• A senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems.
• Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.
• Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.
• Proven ability to build and optimize high-converting funnels and iterate quickly based on data.
• Experience working closely with sales teams to refine messaging and improve conversion.
• Player-coach mindset, able to build systems while personally executing at a high level.
• High-judgment operator who moves fast, tests aggressively, and scales what works.
• Obsessed with turning attention into MQLs, and MQLs into revenue.