Analyst Role in Performance Marketing Analytics
Groupe Dynamite, Inc Garage
Enhance your career at Groupe Dynamite in Montréal as an Analyst specialized in Performance Marketing Analytics. This role is pivotal in optimizing digital marketing effectiveness through advanced analytics practices. As a key member of the E-commerce Analytics team, you will focus on the analytical aspects of performance marketing and measurement. Your role will involve developing tools for tracking and optimizing marketing spend across multiple channels, including social media and affiliates. You will collaborate with various teams to execute measurement frameworks ensuring alignment and accuracy. Key Responsibilities:
- Identify optimization opportunities for paid media
- Lead ad spend analysis using econometric models
- Own UTM management for consistent campaign tracking
- Conduct deep-dive analyses of traffic and user behavior
- Build dashboards for cross-functional marketing teams
- Bachelor's degree in analytics or data science
- 5 to 7 years' experience in marketing analytics
- Proficiency in statistical methods and data tools
- Strong SQL skills and familiarity with Snowflake
- Experience with data visualization tools like Tableau
Vacancy posted 7 days ago
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