Performance Marketing Manager
Valnet
Lieu : Montréal, Québec, Temps plein au bureau
Structure hiérarchique : Gestionnaire de portefeuille
Résumé
Nous recherchons un(e)
Gestionnaire sénior du marketing de performance pour diriger notre stratégie d’acquisition numérique et accélérer la croissance au sein de notre portefeuille Auto. Ce rôle s’adresse à un(e) professionnel(le) stratégique et analytique, doté(e) d’une expertise approfondie en marketing de performance et d’une capacité démontrée à générer de la croissance à grande échelle.
Vous serez responsable de la stratégie, de l’exécution et de l’optimisation des initiatives d’acquisition payante, tout en encadrant des membres de l’équipe et en collaborant avec des partenaires internes. Il s’agit d’un rôle clé axé sur l’impact commercial mesurable.
Responsabilités
Diriger la stratégie globale de marketing de performance sur les canaux de recherche payante, médias sociaux, affichage et affiliation.
Gérer des budgets médias importants, incluant la planification, les prévisions et l’optimisation du retour sur investissement.
Superviser le déploiement et la montée en puissance des campagnes sur Google Ads, Meta, LinkedIn, YouTube et les plateformes programmatiques.
Définir et optimiser les indicateurs clés de performance (CAC, CPL, ROAS, CTR, CVR, CPA).
Piloter des stratégies avancées de tests (créatifs, audiences, enchères, pages d’atterrissage).
Collaborer avec les équipes produit, analytique et créative pour améliorer les parcours utilisateurs et les taux de conversion.
Encadrer et accompagner des membres plus juniors de l’équipe.
Rester à l’affût des tendances du marché, des changements en matière de confidentialité et des nouvelles technologies marketing.
Exigences
4 à 8 ans d’expérience en marketing de performance ou de croissance.
Expérience démontrée dans la gestion de budgets médias importants et la génération de résultats mesurables.
Expertise approfondie des plateformes Google Ads, Meta Ads Manager et autres outils de performance.
Solides compétences analytiques (GA4, Data Studio, Excel/Sheets).
Expérience en suivi des conversions et modèles d’attribution.
Bonne compréhension de l’optimisation du taux de conversion (CRO).
Capacité démontrée à diriger des projets et à influencer des parties prenantes.
Expérience dans les secteurs de l’automobile, de l’assurance, du financement ou des marchés grand public (atout).
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