Marketing and Events Manager

Position Overview

We are seeking a highly organized and detail-oriented Marketing and Events Manager to lead the planning, execution, and optimization of our event marketing initiatives globally. This role is ideal for a marketing professional with 5+ years of experience in B2B event management, preferably within the pharmaceutical or life sciences industry. The ideal candidate will be a proactive self-starter with a passion for delivering exceptional event experiences and a strong comprehension of marketing campaigns and marketing technology platforms.

Key Responsibilities

• Coordinate and support the execution of a diverse range of in-person and virtual events including conferences, trade shows, webinars, regional field activations, and client engagements, in alignment with the organization’s event calendar and strategic objectives.
• Support the execution of conferences and events by managing key logistics including venue coordination, vendor engagement, registration, team accommodations, promotional efforts, marketing collateral, budget tracking, and post-event wrap-up.
• Collaborate with cross-functional teams including executive leadership, sales, and practice areas, to support the execution of established event strategies.
• Utilize and maintain marketing technology platforms such as HubSpot, Salesforce, and iCapture to support campaign management tracking in close collaboration with the marketing operations.
• Support event execution in alignment with established budgets, timelines, and performance metrics, ensuring adherence to strategic goals.
• Collaborate with the broader marketing team to ensure event strategies are fully integrated into multi-channel marketing campaigns.
• Oversee the development of event-related promotional copy and creative assets in partnership with the creative team, ensuring alignment with campaign objectives across emails, social media, and marketing materials.
• Manage onsite event logistics including setup, vendor coordination, attendee engagement, booth or session management, and post-event teardown to deliver a seamless and professional experience.
• Bring creative thinking and a solutions-oriented mindset to enhance event-integrated marketing campaigns, contributing fresh ideas and innovative approaches across pre-, during-, and post-event phases in collaboration with the creative and marketing teams.
• Ensure brand consistency and compliance with industry regulations across all event materials and communications.
• Conduct post-event evaluations to measure impact, uncover improvement opportunities, and deliver actionable insights to the marketing team.
• Excellent interpersonal skills with the ability to collaborate effectively across diverse personalities and work styles.
• Some travel to major trade shows may be necessary.

Qualifications Required

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 5+ years of hands-on experience in B2B event planning and execution.
• Skilled in social media platforms (e.g., LinkedIn, HubSpot Social)
• Experience in marketing and sales tools (e.g., HubSpot, Salesforce).
• Exceptional attention to detail and organizational skills.
• Strong written and verbal communication skills.
• Experience in building service-based relationships with senior executives
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Qualifications Preferred

• Pharma or life sciences experience is highly desired.
• Familiar with project management tools (e.g., Asana, Teams).
• Experience with digital event management tools

Salary Range: 92,500-138,700/yr CAD

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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.

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