Performance Marketing Lead for Consumer Health

Drive growth and performance for a leading consumer health platform. Oversee a significant paid acquisition budget while leading creative and analytical strategies for impactful user growth. This role demands a blend of creativity and analytical prowess as you manage performance marketing for the company. With 4-6 years of user acquisition experience, your focus will be on scaling paid acquisition and refining the growth model aligned with product strategies. You'll collaborate cross-functionally with finance and product teams to enhance retention and optimize user experiences. Key Responsibilities:

• Build the growth operating model including capital allocation
• Manage performance marketing across Meta, Google, and TikTok
• Develop measurement frameworks to capture effectiveness
• Optimize campaigns and improve acquisition costs
• Collaborate with finance for budgeting and forecasting

Requirements:

• 4–6 years in performance marketing with $1M+ budget
• Expertise in Meta and Google advertising platforms
• Strong analytical skills in SQL and Excel
• Experience with high-performing ad creatives
• Ability to work in a fast-paced environment

Lead performance marketing and foster growth while achieving user acquisition goals in a dynamic industry. #J-18808-Ljbffr