Content Designer
Insight Global
CONVERSATIONAL CONTENT DESIGNER
Must-Haves
- 4–6+ years of experience in Content Design / UX Writing
- Experience designing conversational, system-driven, or AI-assisted content experiences
- Strong ability to reduce ambiguity and risk through precise, structured language
- Experience working in Agile teams, specifically with product, engineering, and technical stakeholders
- Strong understanding of content systems (patterns, reuse, scalability) vs. one-off UI writing
- Proficiency in Figma and working within design systems
- Strong collaboration skills with cross-functional stakeholders and ability to adapt to different working styles
- Strong communicator; dependable and proactive in driving clarity around user needs, business objectives, and content behavior
Plusses
- Experience designing for Conversational AI (chatbots, virtual assistants, prompt/response design)
- Experience building content frameworks, taxonomies, or reusable conversation patterns
- Financial services or regulated environment experience
- Journey mapping experience, specifically for end-to-end conversational or AI-driven journeys
- Previous technical writing experience
- Experience defining content guardrails, evaluation criteria, or quality frameworks
- Wealth product experience (trading platforms, InvestorLine, etc.)
Day-to-Day
We are seeking a Content Designer to support AI-driven experiences for a Big 5 banking client. This role goes beyond traditional UX writing and focuses on shaping how AI-powered products behave, respond, and guide users through language.
You will partner closely with product, design, engineering, data, and compliance teams to deliver clear, consistent, and low-risk conversational experiences within a regulated financial environment. The ideal candidate is highly collaborative, systems-oriented, and comfortable working in ambiguity.
Responsibilities
- Design and deliver conversational experiences where language acts as the primary interface (e.g., chatbot / AI assistant interactions)
- Create structured response patterns, prompts, and reusable conversation frameworks to support scalable AI behavior
- Define and evolve voice, tone, and behavioral guidelines for AI-driven interactions
- Build and apply content guardrails to manage risk, ambiguity, and compliance in regulated financial scenarios
- Collaborate with product, engineering, data, and legal teams to ensure safe, accurate, and aligned AI outputs
- Translate complex financial concepts into clear, actionable, client-facing language
- Write and structure content across experiences, including AI responses, UI copy, onboarding flows, and help content
- Apply content design principles and plain language standards, ensuring alignment with WCAG accessibility guidelines
- Contribute to content systems , including patterns, taxonomy, and knowledge structures for reuse across multiple journeys
- Partner with UX Research to test and validate conversational experiences and iterate based on insights
- Participate in Agile ceremonies, design sprints, and ideation sessions to ensure content is integrated early in the design process
- Maintain and evolve content within design systems (e.g., Figma, Zeroheight), ensuring consistency across platforms
- Support content governance , including version control, stakeholder alignment, and backlog prioritization
- Track and evaluate content performance, including quality and effectiveness of AI-generated responses
- Advocate for content design best practices and responsible AI principles (clarity, transparency, user trust)
Vacancy posted 7 hours ago
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